how to get press coverage for your small business - janet murray
TRANSCRIPT
www.janetmurray.co.uk
www.facebook.com/JanetMurrayUK@jan_murray
HOW TO GET PRESS COVERAGE for your small business…
• What journalists are looking for (and what they’re not)
• How to get hold of journalists’ contact details - fast
• How to pitch an idea to a journalist (and why anyone can)
• How to ‘PR’ your PR...
WHAT WE’LL COVER…
WHAT JOURNALISTS WANT
WHAT JOURNALISTS GET
A COMMON MISTAKE
• ‘Would you like to write about my new product/service?’
• ‘My company has a really interesting story…’
• ‘We’re running an event next week. Would you like to write about it?’
TYPICAL STORIES
FEAR CURIOSITY
‘WHAT’S IN IT FOR ME?’
– Online search – Twitter – Phone
FIND OUT WHO CAN ACTUALLY MAKE A DECISION ABOUT THE SECTION YOU’RE PITCHING TO...
HOW TO GET JOURNALISTS’ CONTACT DETAILS
STORY IDEA: CRUNCH TIME FOR BUSINESS OWNERS IN SHOREDITCH
Hi x I hope you don’t mind me emailing you. Let me give
you a bit of background: I spent 20 years in investment banking, but I always felt there was
something else out there for me...
HOW TO PITCH AN IDEA TO A JOURNALIST
STORY IDEA: UK’S FIRST CEREAL CAFE, RUN BY TWIN BROTHERS, TO OPEN IN SHOREDITCH
Hi X I was wondering if you’d be interested in doing a story
about the UK’s first cereal cafe, which is opening in Shoreditch next week…
HOW TO PITCH AN IDEA TO A JOURNALIST
News
Features
Interviews
Comment/opinion
Want to learn more…?
24
www.janetmurray.co.uk [email protected]
www.facebook.com/JanetMurrayUK@jan_murray
ANY QUESTIONS? find out more on my PR blog