Secret to successful email campaigning

Segmentation

Segmentation •Segmentation is creating buckets of contacts that share particular characteristic.

•Contact bucket characteristics could be : common interests, job titles, demographics, industry background, geographies or even similar buying behavior.

•For maximum efficacy of campaigns, use strategically precise target buckets.

Benefits

Benefits of Segmentation

• Enables business need to engage with target market with specific need.• Supports analytics that helps in Content customization• Improves Open and click through rates• Brings down Unsubscribe rate • Allows resource optimization

Bottom line

Bottom line

• Segmentation results in maximum impact campaigning.

• It’s a powerful tool to get messages directly delivered into recipient drop boxes.

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