how to get the best trade press product reviws
DESCRIPTION
Slides for a speech at the St Louis Product Camp 3/14TRANSCRIPT
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How to get the best trade press product reviews
STL Product Camp3/14
David Strom @dstrom [email protected]://Strominator.com
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No follow up after initial inquiry
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Don’t turn any interested parties down
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Don’t pile on the people on
your conference call
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Have a real budget for reviews
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Know thy reviewer
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Understand the test bed
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Set up a hotline
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What is the beta policy?
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Understand the art of following up
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Know what this is? Then USE IT!
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Badgering the witness reporter
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Where you can find me
• [email protected]• Strominator.com (for clips)• Webinformant.tv (for video reviews)• Twitter: @dstrom• LinkedIn.com/in/davidstrom• 314 277 7832 if you must