how to get the most out of sxsw

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Presentation written in January 2009 for a training event with Scottish bands at SXSW

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  • 1.How to get the most out of SxSW

2. Visas

  • Band must have a Working Visa (P2) to play
  • Managers/delegates need a ESTA http://esta.cbp.dhs.gov
  • Passport, Carrier, US address at least 72 hours before
  • UK Citizens can enter for business less than 90 days must not be a journalist on assignment, nor seeking gainful employment
  • Must have a machine readable passport

3. Achieving Your Aims

  • Be clear what you want to get from SxSW
  • 1 or 2 main aims
  • Have a plan to achieve these
  • Additional Opportunities as they arise

4. Achieving Your Aims

  • Research before have a schedule
  • Divide up responsibilities between group
  • Try to cover as many bases split up
  • Seminars & networking opportunities
  • SxSW: Panels, Keynote, Speakers, Mentor Sessions, QuickiesSessions, Demo Listening Sessions, CLE (Legal issues)

5. SxSW The Reality

  • 150,000 Attendees similar to Glastonbury
  • 30,000 Conference Delegates
  • 2,000 artists
  • 90 stages 70 venues
  • The best in the World (SxSW 2008)

6. Networking

  • You meet companies and people as an equal, as a fellow delegate rather than in the usual context - you looking for a gig or a deal - this is very valuable for artists because it puts you on a level footing: people are very frank in terms of honest feedback and are open with you. It also empowers you to be able to make deals on an equal footing.

7. Networking

  • Take advantage of as many opportunity
  • Try to cover as many bases split up
  • Seminars & networking opportunities
  • SxSW: Panels, Keynote, Speakers, Mentor Sessions, QuickiesSessions, Demo Listening Sessions, CLE (Legal issues)
  • Make use of band pass share it Tradefair, seminars etc

8. Networking

  • Cannot be shy or retiring
  • Americans generally very open
  • Delegates are enjoying themselves
  • You never know who you could be eating a taco next to

9. Networking

  • Cannot only rely on your manager
  • If you just go and see gigs there wont be as many opportunities
  • Invite people to your shows
  • My SxSW messaging to delegates

10. Networking

  • You need your own promo material
  • Have plenty of business cards, CDs and flyers on you all the time even at 2am!
  • Promo CDs should have email address, telephone number as well as website & myspace

11. Promotion

  • Use any means possible
  • Promo devices, stunts - originality
  • Be innovative
  • Word of mouth PR talk yourselves up
  • Go out flyering

12. Press

  • Scotland & UK before & after
  • Have a ready made story
  • New media blogs websites
  • Self promo on blogs, message boards, groups, Twitter etc
  • Photocall Trying to arrange 2 calls

13. Networking

  • Follow up when you get back is key
  • There will be some people you miss or who miss you but still follow up
  • Scottish and UK networking useful
  • Make use of Trade Stand

14. Showcases

  • Live show must be good
  • You must promote your shows
  • Let people know who you are from stage a few times during your set
  • Invite people to meet you after your set

15. Merch

  • It is our plan to have Merch stalls
  • We can sell for you if you have merch
  • Will take a small % to cover costs of staff unless you can provide staff to man stall
  • Afternoon and Evening Showcase

16. Hard Work

  • You have invested a lot of time and money in this need to work hard on the ground
  • If you stay in bed all day youll miss out
  • If you drink all day youll miss out
  • 4 long hard days and nights

17. Working Together

  • Promote each others shows & parties
  • Equipment and backline
  • Crew can we share crew?
  • Opportunities may not fit you but could be good for others

18. Showcasing Scotland

  • Two showcase Day & Night Fri 20 March
  • 2,000 Promo CDs
  • Posters & Flyers
  • T-shirts
  • Trade Fair
  • British Music Embassy

19.

  • Scottish PostersSxSW 2009 designed by

20. CD 21.

  • Scottish PostersSxSW 2009 designed by

22. 300 Posters Day-time 300 Posters Night-time 300 Posters Showcases 1,000 Flyers Day-time 1,000 Flyers Night-time & showcases 23.

  • T shirts

24. Trade Fair The Scottish Arts Council are part of the UK Stand in the trade fair Free for all bands to use Need for at least one Scottish delegate there at all times Rota One 2hr shift during event 25. Trade Fair

  • Austin Convention Center, Level 4
  • Wednesday Friday 12.00 noon 6:00pm
  • All bands and delegates should use
  • Block Party Thu 19 4:00 6:00 pm
  • Acoustic Sets?

26. Trade Fair 2008 27. British Music Embassy

  • Dedicated venue for UK shows day & night
  • Scottish Arts CouncilNIMIC
  • UKTi Music West Yorkshire
  • PRSF Liverpool Sound City/NW
  • AIM Other UK Partners evenings
  • UK PA, Backline & Engineers

28. British Music Embassy 08 29. British Music Embassy 09

  • Wednesday 18 March8pm British Inter-Music Party
  • Thursday 19 March
  • 12.30 3pm Belfast Nashville 8pm 1am NME
  • Friday 20 March
  • 1.30pm 5.30pm Showcasing Scotland 8pm 1am Kerrang!
  • Saturday 21 March
  • 11.30am-2.30pm Yorkshire Party 3pm 6pm LiverpoolSound City/Best of the North West

30. British Music Embassy 09

  • RSVP for British Parties:
  • www.britishguestlist.info
  • But try to keep Scottish Party delegate focussed
  • Manage your lists/guest but any problems see me. I will have a must get in list or way to get press, delegates or other key people in.

31. Other UK events

  • Thursday 19 March 12.30pm-1.30pm Convention Ctr
  • Meet the Scottish International Speed Dating
  • Friday 20 March PRSF 3:30pm Music Licensing in a Converging World Rm 15 Convention Centre

32. Fun!

  • Showcases wristband will not always guarantee entry, delegates get priority, many venues small
  • Day parties most RSVP
  • http://www.austin360.com/news/content/music/stories/2009/02/sxswside.html

33. Credit

  • Promote Scottish Arts Council makes my job so much easier when there are a raft of good press stories, all those who are supported have logos on flyers, website, emails and mention the support, in interviewsat shows etc.
  • Every year I have to make the case for continuation and for budget to be able to undertake SxSW.

34. After the event

  • Group Debrief Meeting April/May
  • Individual feedback meeting/written report followed up 6 months and 1 year later.
  • Share contacts leads etc
  • Future training events