how to get the most out of your hubspot 30 day trial [infographic]
TRANSCRIPT
MORE TRAFFIC MORE LEADS MORE CUSTOMERS
HubSpot’s all-in-one marketing software provides you with all of the tools necessary for you to optimize your website to get found by
more prospects, convert more leads, and delight your customers.
“From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together.”
THE RESULT?
HOW TO GET THE MOST OUT OF YOUR
HUBSPOT 30 DAY TRIAL
BLOGGING
SOCIAL MEDIA
SEOAs a customer you’ll be able to track organic traffic growth and
diagnose pages that aren’t fully optimized using built-in analytics.
Improve your search rankings and get found by quality leads
Easily create content that will help your business get found
Organize, schedule, and publish content in one place.
The Calendar allows you to coordinate your campaigns across
your blog, landing pages, email and, social channels.
TOP OF THE FUNNEL
Publish and see social analytics across most social networks
HubSpot’s Social Inbox plugs into your contacts database, color-codes your customers
and leads, helps you prioritize your engagement, and delivers real social ROI.
INCREASE YOUR TRAFFIC
ANALYTICS
CRM
SIDEKICKSidekick shows you powerful information about your contacts right
in your inbox. See a contact’s Professional history, where they live,
mutual contacts, email history and so much more.
Powerful profiles in your inbox
See which traffic sources are generating the most leads
With analytics, you have access to integrated metrics that span your contacts
database, marketing content and website traffic - all in one platform.
Use Salesforce data to segment contacts, personalize email and more
When you use the HubSpot Salesforce integration, every interaction your sales team
has with a lead is informed by HubSpot Lead Intelligence. More relevant, informed
calls mean that they are more likely to be successful.
CALLS-TO-ACTIONHubSpot CTAs allow you to easily build custom, dynamic
calls-to-action that drive more conversions by testing
what works and ditching what doesn’t.
Build buttons and callouts to convert traffic to leads in a snap
LANDING PAGESCreate more pages that improve conversion rates and generate leads
Whether you are a marketer or a developer, you can quickly and easily create
and style your landing pages and forms. HubSpot allows you to create content
and add images and forms to your landing pages without using any code.
EMAIL MARKETINGPersonalize your emails with any field from your marketing database
HubSpot’s Social Inbox plugs into your contacts database, color-codes your customers
and leads, helps you prioritize your engagement, and delivers real social ROI.
CMSBeyond content management, this is a content optimization system
HubSpot’s CMS ties your content into a full-funnel marketing system, optimizes it for
search, adjusts to mobile, and even allows you to tailor your website to different visitors.
SYNECORE
Follow us on Twitter @SynecoreTechRead our Blog at engage.synecoretech.com
http://www.synecoretech.com
Source: www.hubspot.com
(TOFU) - Top of the Funnel
A buyer is trying to solve a problem or meet a need. As a result, they are looking to be educated and to find information that will help them figure out the best solution. They are uncertain in their buying stage.
MIDDLE OF THE FUNNEL
GROW YOUR DATABASE(MOFU) - Middle of the Funnel
BOTTOM OF THE FUNNEL
ANALYZE AND MANAGE YOUR MARKETING(BOFU) - Bottom of the Funnel
A buyer knows they have a problem or a need that must be solved and have moved on to
determining the best solution. Middle of the funnel prospects are close to closing a deal.
The buyer is ready. The question is who will they purchase from? The right BOFU offer can help speed up the rate in which you would close this deal.
HUBSPOT ALLOWS YOU TO INCREASE REVENUE WITH THEIR INTEGRATED SUITE OF MARKETING TOOLS