how to get the most out of your linkedin profile
TRANSCRIPT
How to Create a Winning LinkedIn Profile
Agenda
Introduction What is LinkedIn? Why should I use LinkedIn? What should be on a LinkedIn Profile? How to make the most out of LinkedIn Corecom’s Top Tips Questions
Jonathan Sanderson 9yrs in Recruitment 7yrs as a company Director Part of Leeds Beckett Alumni Used LinkedIn every day since July 2006
Corecom Founded in 2008 Yorkshire’s Fastest Growing IT Recruitment Specialist Based in Leeds City Centre We also hire internally – seeking talented graduates to join our teams and eventually
become business leaders.
Who uses LinkedIn?400 million users globally - 17 million in the UK
What is LinkedIn?
Started life 5th May 2003 Platform to connect employees and employers 2 new users every 2 seconds LinkedIn are aiming for 3 billion CEOs - average 960 connections Percentage of people that use it daily - 40%
Source: LinkedIn.com
Why have a LinkedIn Profile?
Hunting ground for Recruiters / HR Managers An opportunity to show case your experience Provides new opportunities without you looking Make new connections Build an online network Find people you want to find
LinkedIn Profile
It’s your CV Online
Strong Profile Highly professional
Attention grabbing
Brings out your personality
Use key words
Use your full name and job title
LinkedIn Profile
Photo 14 times more likely to be viewed with a photo
Make sure it’s a good quality photo
A recent photo
No bad selfies!
LinkedIn Profile
Work experience Make sure this section is detailed
List the skills and experience you have – provides LinkedIn skills
Think about the reader
List your achievements within those roles
Use LinkedIn Skills 13 times more likely to be viewed with skills
Most over used adjective – ‘Responsible, Creative’ 2011 - 2012
Most over used word on LinkedIn - ‘Motivated’ 2013
Don’t have a great deal of experience? 10 million people have added voluntary work
LinkedIn Profile
Proof read your profile And then again!
Do not lie about anything! Customise your URL
https://uk.linkedin.com/in/jonathansanderson https://www.linkedin.com/in/tester https://www.linkedin.com/in/jedimaster
Make sure your profile is visible to EVERYONE Consider a LinkedIn badge on your email signature
LinkedIn Profile
Contact Details Make it easy for them to provide you opportunities
Telephone number
Twitter handle
Websites
Give them a further insight into your life
Corecom’s Top Tips
Groups Relevant to your area Increases your network reach
Connect with the right kind of people Make sure your connections are relevant Avoid LIONs
Engage with your audience SlideShare
Lots of detail – fill all of your profile Ensure you are getting picked up
Thank you for listening...
Any questions?
Email – [email protected] - https://uk.linkedin.com/in/jonathansanderson