how to get the right results from social media

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How to get the right results from social media.

Michael ShillingfordOnline Community Manager, @123reg


[IMPRESSIVE SOCIAL MEDIA NUMBERS]


DONUT CO.


WHAT IS SOCIAL MEDIA?

• An online environment• For HUMANS• To interact with each other


WHY DO PEOPLE USE SOCIAL MEDIA?


OPERATION DONUT PHASE ONE:CHOOSING OUR SOCIAL NETWORKS


MULTIPLE DONUTPOSTS EVERY MINUTE.

(ALSO A DONUT BATH)


OPERATION DONUT PHASE ONE:CHOOSING OUR SOCIAL NETWORKS


OPERATION DONUT PHASE ONE:COMPLETE


OPERATION DONUT PHASE TWO:WHAT DO WE SAY ABOUT DONUTS?


HOW CAN DONUTS CAUSE EMOTION IN HUMANS?

1. They look desirable

2. When you give someone a donut, it makes them happy

3. When you take a donut away from someone it makes them sad / angry / enraged


HOW CAN DONUT CO DELIVER VALUABLE CONTENT?

Donuts look tasty, and giving people donuts makes them happy.


HOW CAN DONUT CO CREATE VALUABLE CONTENT?

When you take donuts away, people get mad.


CALLS TO ACTION

Always tell your social media audience what action you want them to take.


THE SOCIAL MEDIA CONTENT FORMULA:1.Identify what about your products and services causes

people to experience emotion

2.Think of ways you can add value for your customers through social media

3.Use the above to create content designed to cause your audience to take any social action


THERE’S LOTS MORE TO DISCUSS.

@123reg#123Chat


Come grab a donut (in exchange for a pic)Thank you


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• Learn online at your own pace• Over 50 interactive modules• Self-assessment included

Interested to learn more?

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how to get the right results from social media

Small Business & Entrepreneurship