how to get your content found online by christine churchill

#SMX #11D @ChrisChurchill Copyright 2016 KeyRelevance

How to Get Your Content Found Online

Keyword Research & SEO

Copywriting BootCamp

Althoughthisisatemplate,theseslideshavebeencreatedasexamplestoshowyouwhat’spossiblewithinthetemplate.PLEASEDELETEALLEXAMPLESLIDESANDNOTESBEFORECREATINGORIMPORTINGYOUROWNDECK. YOU MUST USE THE SMX FOOTER ON YOUR TITLE SLIDE! Thetemplateworksbestifyouuseittocreateapresentationfromscratch.However,thisblanklayoutoffersyouflexibilitytoinsertyourownslidesabovetheSMXfooter.Youmustusethisfooteratonalmostallofyourslides.Ifascreenshotoverlapsthefooteronoccasion,that’sfine–butdoyourbesttocropappropriately!Beforeyoudoanythingelse,replace“#XXa”inthefooterwithyoursession’sspecifichashtag.InPowerPoint,SelectVIEW>SLIDEMASTERtoeditandincludeitonallslidesofyourpresentation.Alsoaddyour@twitterhandle(or@companyhandleifyouprefer).Askyoursessioncoordinatorforthesession’sspecifichashtag!Thistemplateishigh-resolution16:9.DONOTchangeitto4:3.Alsonotethatifyouimporta4:3presentationinto16:9youmayencounterdisplayissues.ThetemplateusesCenturyGothic&Corbelasdefaultfonts.Arialisasecondaryfontthatmayappear.NotethatolderversionsofPowerPointmaynothavetheseasanoption;changetoArialorotherstandardsans-serif-font.Wheninsertingtext,you*MUST*useonlystandardfonts.Wecannotguaranteeeventlaptopswillhavespecialtyfontsinstalled,norcanwedosoonsite.Powerpointswithanimationsmaynottranslatewelltopdf/slideshareformat–youmayalsosubmita2ndversion/scrubbeddeckmoreappropriateforpostingonlinebySMXproductionstaff.

Example Title Slide:

Althoughthisisatemplate,theseslideshavebeencreatedasexamplestoshowyouwhat’spossiblewithinthetemplate.PLEASEDELETEALLEXAMPLESLIDESANDNOTESBEFORECREATINGORIMPORTINGYOUROWNDECK. YOU MUST USE THE SMX FOOTER ON YOUR TITLE SLIDE! Thetemplateworksbestifyouuseittocreateapresentationfromscratch.However,thisblanklayoutoffersyouflexibilitytoinsertyourownslidesabovetheSMXfooter.Youmustusethisfooteratonalmostallofyourslides.Ifascreenshotoverlapsthefooteronoccasion,that’sfine–butdoyourbesttocropappropriately!Beforeyoudoanythingelse,here’showtoreplace“#XXa”inthefooterwithyoursession’sspecifichashtag.InPowerPoint,SelectVIEW>SLIDEMASTERtoeditSLIDE#1toincludeitonallslidesofyourpresentation.Alsoaddyour@twitterhandle(or@companyhandleifyouprefer).Askyoursessioncoordinatorforthesession’sspecifichashtag!Thistemplateishigh-resolution16:9.DONOTchangeitto4:3.Alsonotethatifyouimporta4:3presentationinto16:9youmayencounterdisplayissues.ThetemplateusesCenturyGothic&Corbelasdefaultfonts.Arialisasecondaryfontthatmayappear.NotethatolderversionsofPowerPointmaynothavetheseasanoption;changetoArialorotherstandardsans-serif-font.Wheninsertingtext,you*MUST*useonlystandardfonts.Wecannotguaranteeeventlaptopswillhavespecialtyfontsinstalled,norcanwedosoonsite.Powerpointswithanimationsmaynottranslatewelltopdf/slideshareformat–youmayalsosubmita2ndversion/scrubbeddeckmoreappropriateforpostingonlinebySMXproductionstaff.


•  President&CEOofKeyRelevance,LLC

•  MemberofFoundingBoardofDirectorsofSearchEngineMarketingProfessionalOrganization(SEMPO)

•  MemberoftheFoundingBoardofDirectorsoftheDallas/FortWorthSearchEngineMarketingOrganization(DFWSEM)

•  AuthoratSearchEngineLand&WebMarketingToday

•  LongtimeSpeaker&InstructoratSearchMarketingExpo(SMX),SearchEngineStrategies,PubCon,andotherconferences

•  Mastersdegreeandover17yearsonlinemarketingexperience

Speaker: Christine Churchill

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§ KeywordResearch–Whatisit?Whydoit?§ HowtodoKWResearchin2016

§ DevelopmentsThatChangedKeywordResearch(KnowledgeGraph,HummingbirdAlgorithm,Rankbrain)

§ KeywordTools§ HowtouseKeywordstoOptimizeContent

§ OnlineCopywritingTips

What We’ll Cover

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Keyword Research Fundamentalsteptoallonlinemarketing

KeywordResearchistheprocessofresearchingtoidentifythekeywordtermscustomersusetofindyourproductsandservices

KeywordResearchgivescontentmarketingagoodstart

KeywordResearchhelpsyougetinsidethemindofcustomers

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PeopleusesearchenginestofindyouonthewebEnginesusetexttocategorizepages

Researchunveilstermspeopleactuallyuse

KWResearchimprovesperformanceofonlinemarketing

Why Do Keyword Research?

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#SMX #11D @ChrisChurchill Copyright 2016 KeyRelevance 6

How to Do Keyword Research


Keyword Research is an Iterative Process

Brainstorming

& Discovery

Keyword Expansion

Keyword Evaluation


Keyword Brainstorming and Discovery Phase

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Create Keyword List Using Diverse Sources

Brainstormingsession–nojudgingwordsatthisstage.Goalistocastyournetwidelyandgeneratebroadlist.

Keywordlistsfromwithincompany

§  Reviewcompanywebsiteandprintcollateral

§  PressReleases§  Oftentoomuchinsiderjargon

§  Mayormaynotbecustomer’slingo

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Learn the Lingo of the Customer

§  Customerinterviews,surveysandfocusgroups

§  Company&ProductReviews§  Talktosupportorsalespersonnelwhotalkdirectlytocustomers

§  Reviewdiscussionforums,usergeneratedcontent,blogs,socialmedia

Thebestkeywordscomestraightfromthecustomer’smouth.


Speak the Language of Customer

Increaseconversionbyspeakingthecustomer’slanguage

CorrectbadkeywordchoicesMissingtrafficMissingsales

Discovernewkeywordopportunities-Findoverlookedornewkeywords

-Takeadvantageoflongertailphrases

“DuplicateaCD”vs“BurnaCD”

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The Long Tail Finding New Opportunities Basedonfrequencygraph§  Popular“head”phrasesonleft–highlycompetitiveandexpensive.Lesspopular“tail”phrasesonright–lowervolume

ChrisAndersonwrotebookaboutit§  Describesitasneweconomicmodel

§  Unlimitedselection–Amazonbooks,iTunes

§  Ideaisthatnon-hitscanmakemoneybasedonsheervolume

“20to25%ofthequeriesthatGoogleseestodayhaveneverbeenseenbefore.”–UdiManber,GoogleVPofEngineering

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Review Competitors

§  Notwiththeintenttocopy,buttogaininsight

§  LookatwordstheyarebuyinginPPC&targetinginSEO

§  Reviewtheirwebsiteandcollateralforkeywords&relatedterms

§  Getcompetitiveinsightsandideasonoverlookedtermsandwheretheyareputtingemphasis

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Use Site Search Data

SiteSearchBox

•  Revealskeywordsandexpressionsthatvisitorsareactuallyusing/wanting

•  Actsasadirectfeedfromthevisitorsbrain

•  Makesureyoucollectsitesearchdata–cantieittoyouranalyticsforeasyviewing

Downsideisdataislimitedandsitesearchisusuallyafallbackwhenuserscan’tfindwhattheyarelookingforonyoursite.

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Developments That Changed Keyword Research

GoogleKnowledgeGraph

HummingbirdAlgorithm

RankBrain

NotProvidedKeywords

OtherRecentAlgorithmChanges

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KnowledgeGraph

“TheKnowledgeGraphenablesyoutosearchforthings,peopleorplacesthatGoogleknowsabout—landmarks,celebrities,cities,sportsteams,buildings,geographicalfeatures,movies,celestialobjects,worksofartandmore—andinstantlygetinformationthat’srelevanttoyourquery.“ Source:http://googleblog.blogspot.com/2012/05/introducing-knowledge-graph-things-not.html


How the Knowledge Graph Changed Search Criticalfirststeptowardsbuildingthenext

generationofsearch

•  Tapsintothecollectiveintelligenceofthewebandunderstandstheworldabitmorelikepeopledo

•  Asteptowardartificialintelligence

Googlenowhasadatabaseonentitiesandunderstandsrelationshipsbetweendifferententities

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What is Hummingbird Algorithm?

AccordingtoGooglethealgorithm(announcedSept2013)deliversbetterresultsthatare"preciseandfast"-likeahummingbird.It’sGoogletryingtofigureoutuserintentandimproveconversationalsearch.Googlewantstomatchthemeaning,ratherthanpagesmatchingjustafewwords.


Do We Still Need to Worry About Keywords?

HummingbirdisanoverhaulofGoogle’salgorithm,butmanyoftheoldpartsarestillused.

Google’ssemanticanalysisconsidersthelanguageinyourcontent

-soyoustillneedtousekeywordsandrelatedphrasesonthepagetocommunicatetousersandGooglewhatthepageisabout

-meanson-pageoptimizationisstillbeneficial


What is RankBrain & Why Do You Care? RankBrain=Google’snameforamachine-learningartificialintelligencesystemthat’susedtohelpprocessitssearchresults

Machinelearning=whereacomputerteachesitselfhowtodosomething,ratherthanbeingtaughtbyhumansorfollowingdetailedprogramming.

Thirdmostimportantrankingfactorafterlinks&content

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Tips on Surviving Post Recent Changes

CreatehighqualitylongercontentthatestablishesyoursiteastheplacetogoforanswersDevelopwaystoincreasetheauthorityofthesiteBecomealeaderinyourvertical

Showleadershipthrusocialmedia,links,usermetrics,onlinerelationships

Googlehasmadeitharderfor“fake”authoritytowin.Goingforwardyouhavetoearnyourposition.


The New Approach To Keyword Research Focusontheuserintentbehindthesearchterm

-Trytodevelopcontentthatdeliversanswerstowhatthesearcherwants

Stopfocusingonexactmatchphrases

-Lookmoretolongtailandrelatedphrases-Buildavocabularyoftermsthatarerelatedtothephrase

WhendoingKWresearchnow,researchcorephrasesplusrelated,synonyms,andwordsthatfrequentlyoccurwithyourmainterms(co-occurrence)Google’smovetowardLatentSemanticIndexing(LSI)andrecentGooglePatentsdealingwithre-rankingofresultssuggestthatusingsynonymsandco-occurrencetermshasbenefits


Keyword Research Tools

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Benefits of Keyword Tools

•  Savesmoneyandtime•  Providesinsightoutsideofyoursite•  Identifieskeywordopportunitiesyoumightmiss•  Offerspopularitynumbersyoucan’tgetfromyourownanalytics•  Movesyoubeyondkeywordassumptions•  Allowsyoutocomparephrases

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Free•  GoogleKeywordPlannerTool•  GoogleWebmasterTools

•  GoogleTrends

•  GoogleDisplayPlanner

•  GoogleInstant

•  GoogleRelatedSearches

•  BingKeywordTool

•  BingIntelligenceTool

•  BingWebmasterTools

•  AnswerThePublic

•  AmazonSuggests

•  MetaGlossary

Keyword Research Tools FeeBased

•  MOZKeywordExplorer

•  WordTracker

•  Searchmetrics

•  Hitwise

•  WordStream

•  SEMRush

•  ComScore

•  SpyFu

•  LongTailPro

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Google Keyword Planner

OrientedforPaidSearchMustbeLoggedIntoAdWordstoUseProvideskeywordideas&monthlysearchvolumes


Google Trends GoogleTrendsprovidestrendsfrom

websearches,images,news,shoppingandYouTubeShowsseasonalityofphrasesCancomparepopularityofphrases

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Google Search Console (aka Webmaster Tools) showsactualsearchqueries

Showsupto2000topqueriesforthelast90daysNotaffectedbytheNotProvided–thisislimitedbutactualkeyworddataProvidesImpression,Clicks,andCTR,butnoconversiondata


Google Display Planner

FreeAdwordstool

Builtfordisplayadvertisinginpaidsearchbutcangiveinsightsonkeywords

Suggestsrelatedkeywords

Givesdemographicinformationonkeywords


Adwords Search Term Report Greatforkeyworddiscovery,buthavetoberunningPPC

QueryPeopleActuallyTyped

Showsyouhowcustomersarefindingyourad.WiththeSearchtermsreport,youcanseetheactualsearchespeopleenteredonGoogleSearchandotherSearchNetworksitesthattriggeredyouradandledtoaclick.Identifiesnewsearchtermswithhighpotentialsoyoucanaddthemtoyourkeywordlist.Allowsyoutolookforsearchtermsthataren'tasrelevanttoyourbusiness,soyoucanaddthemasnegativekeywords.


Google Related Searches


Bing Keyword Tool

-Showsactualqueriesnumbers(notrounded)- Has6monthsofdata- DrilldownbyCountry


WordTracker.com

DatapulledfrommetasearchenginesEliminatesmostskewingissuescausedbyrobotsDifferentiatesbetweensingular&pluralOfferFreeToolfortrial

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Wordstream http://www.wordstream.com/keywords

UsefulfordevelopingyourvocabularyofrelatedtermsforHummingbird


Moz Keyword Explorer

NewToolfromMoz-2016KeywordsuggestionscomefromKeywordPlannerdata,GoogleSuggest,RelatedSearches,otherkeywordsthattherankingpagesalsorankedfor,topic-modelingideas,andkeywordsfoundfromclickstreamdata


Inside Moz’s Keyword Explorer


Google Instant Showssuggestionsasyoutype


Google Instant – Shopping Search DifferentsetofkeywordsonShoppingsearchfromregularwebsearch


Soovle.com Givessuggestionsfromdifferentperspectives

ProvidessuggestionsfromGoogleWikipediaAnswersYouTubeBingYahooAmazonPlusoptionfor15othersites

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Ubersuggest http://ubersuggest.org/


YouTube Keyword Auto Suggestions Showspopularvideosearchqueries

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Amazon Suggests


MetaGlossary

Providesadefinitionandrelatedterms


AnswerThePublic.com FunkeywordtoolthatgivesyoulistsofquestionsandphrasesExcellentforgivingcontentideasorthoughtstofleshoutanarticle


Tag Clouds helpsidentifyrelatedterms


Keyword Dominator for Amazon Search Keywords


A couple of things to remember…

NoonetoolhasalltheanswersDon’tjustextractkeywordsfromatoolandrunwiththem…reviewthemforrelevancyYouneedseveraltoolsinyourtoolboxCombiningthetoolssynergisticallyworkswell.Sometoolsarebetterforcertainfunctions.Forinstance,GoogleInstantisusedfordiscoveringnewkeywordphrasesandGoogleTrendsisgoodforcomparingoridentifyingcycles


Keyword Expansion Phase

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Target Variations of Your Keywords

Comparison(best,compare,reviews)Price(cheap,discount)

ProductDescription(green,plussize,unique)

Intendeduse(giftformother,baptismgown)

Product(giftbasket,mortgage,flight)

LocationAction(apply,book,find,buy)

Season(holiday,Christmas,Halloween)

Abbreviations

Brand/vendor/manufacturer

Modifiersaregreatathelpingyouexpandyourkeywordlist,butremembertokeep“userintent”inmindwhenyoucombinethemodifiertothecoreterm!

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Keyword Permutations

Mixandmatchtermstocreatenewkeywordphrases

Manytoolsthatdothisforyou

CanuseconcatenatefunctioninExcelorspecifictool

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Using Excel to Expand KW List

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Grouprelatedkeywordsintolistsofrelatedterms

Remembertoidentifytermsthatfrequentlyoccurwithyourmainterms

Developakeywordmatrix

Doaseriesofkeywordresearchprojectsonasite,notjustone

Keyword “Buckets”

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Evaluating Keywords

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KW Selection Considerations

•  RelevancytoSite•  KeywordPopularity•  UserIntent•  Competition•  Performance

Alwaystestyourkeywords.Keywordscansoundslikeagoodidea,butupontesting,theycanfailmiserably.


Relevancy Considerations

RelevancymeanschoosingthekeywordsthatbestdescribeswhatthesiteoffersTrafficaloneisn’tthegoal,youwanttargetedtrafficthatissearchingforwhatyou

sell

Bestbet:Findwordsthatresonatewithyourtargetaudienceandaredescriptiveofyoursite


Popularity Considerations Popularitygivesinsightontraffic

potentialPopularphrases

LessrelevantMorecompetitiveBeingpopularIsoverrated

LessPopularMoreFocusedLessTraffic

Considerseasonalityandcyclicalpopularityofphrases

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Consider User Intent Gettinginsidethesearcher’shead

Understandthe“why”behindthemotivationforthesearchandyoucanbettertargethowtorespond§ ResearchvsPurchase

§ Stageinbuyingprocess

§ AudienceDemographic

Buying vs Browsing “car reviews” “fast auto financing”

“80%ofallsearchesontheWebarenon-commercial”-JimLanzoneofAsk.com

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Evaluating by the Stage in Buying Process

KeywordsindicatewhereconsumerisintheBuyingProcess

Matchyourcontenttosatisfytheuser’sintentwhenusingthekeyword

ProblemRecognition

InformationSearch

EvaluationofAlternatives

PurchaseDecision

AdaptedFrom:MarketingManagementbyPhilipKotler

SelectAlternatives

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Searcher Behavior

Threetypesofsearches:

• Navigational

-Ijustwanttobeatyourwebsite.

• Informational

- Dohybridcarsrequirespecialmaintenance?

• Transactional-Interactive,purchase,subscribe,download

-Iwantfinancingtobuyahybridcar.

AdaptedFrom:ATaxonomyofWebSearchbyAndreiBroder

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Results Pages Give Insight into What Google Thinks the Searcher Wants

TypetheproposedqueryintoaSearchEngineLookatthekindsofsitesandfilesreturned

-  PDFs,whitepapers,in-deptharticles–likelyinformationalquery

-  Ecommercesites–transactional

-  Brandsite–navigational- AreKnowledgeGraphAnswerboxesreturned?- Arelocalresultsorshoppingadsreturned?LookingattheresultscanhelpyouinterpretwhatGooglethinkstheuserwants

Dothisonbothdesktopandmobile

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25%ofsearchesinBingareVoice


Evaluating KW By Competition WhoAreYourCompetitors?

Who is ranking for your main keyword terms?

Who has PPC ads? How well optimized are

competitors sites? Are they active on social media

and review sites? What is their link profile?

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Competitive Intelligence Tools

SEMRushSimilarWeb

HitwiseComScore

MarketerQuantcastMoatMozTools

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SpyFuSearchMetricsKeyCompeteCompeteKeywordSpyAdGooRooKeywordAnalyzerScreamingFrogDeepCrawl


SEMRush

Provides:• TopKeywords• Rankings• PPCTerms• PPCBids• TrafficTrends


Searchmetrics CanIdentifyCo-OccurrenceTerms,CompetitorsTerms,etc


MOZ Keyword Difficulty

Providesquantitativescoreofkwdpluslinkagedataforrankingsites


SPYFu


SimilarWeb

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DeepCrawl

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ScreamingFrog

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Test KW Performance UsePPCtotestcandidateKWs

Dokeywordsbringtheamountoftrafficyouwant?

Doesthetrafficconvert?

PPCgivesquickquantitativefeedbackontheKWperformancewhilecontrollingcosts.IfworkswellinPPC,expandkwuseinSEO,socialandcontentmarketing

Downside:TermsthatworkwellinPPCareoftentransactional.Youmayhavetoexpandyourlisttoincludeinformationalterms


Content Optimization

PuttingthePiecesTogether

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Everything Is Better with Chocolate Keywords •  Websites•  Paidsearch•  Articles•  WhitePapers•  FAQpages•  ProductFeeds•  News•  BlogPosts•  PressReleases•  Images•  Videos•  Podcasts•  Schema•  SocialMedia•  ContentMarketing

Optimizealldigitalassets


Good Online Copywriting Is a Balancing Act

Youhavetowritetoengagethehumanreader

Youhavetowritesosearchenginesunderstandrelevancyofcontent

ItisthistalentfordoingboththatseparateshighqualitySEOcontentfromspam

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On-Page SEO Guidelines

HastobeNATURALElegantlyworkkeywordsintovisiblecontentonwebpages-Don’tstuffkeywords-Dothe“ReadAloud”testtogaugenaturaltone

SEOhelpsgoodcontentgetfound

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On-Page SEO Guidelines (cont)

ThinkkeywordphraseNOTsinglekeyword

Createamatrixcharttoassigndifferentmainphrasestodifferentpages

Usesynonymsandrelatedwordsonpagetoreinforcemaintopic

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WheretoUseKeywordsOnSite

TitleTagsMetaDescription

HTags

Visibletextonthepage

AltAttribute

LinksandanchortextFilenames

URL

Schemacode

Bold,strong,emphasizedtagsBreadcrumbNavigation

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Title Tags <title>InterestingRelevantKeywordRichBlurb</title>

TitlecontentsappearsinfirstlineoflistingonSERPsospendextratimetocreatecompellingtitlesthatgrabattention

Includekeywordphraseearlyintitle

Shouldbeunique…don’tusesametitleonmultiplepages

Titleshouldbeaccurateandreflectcontentofpage

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TitleTagismostimportant“on-page”criteria


Example of Wordpress Title Tag Using Yoast Plugin

26%OfAllSitesuseWordpressin2016.Eachday50,000newWordpresssitesarelaunched.


Meta Description Tag <metaname="Description"content=“Compellingmarketingmessagethatreadswellandcontainstargetedkeywords">

Shouldprovideasummaryofthepageandshouldbeuniquetothepage

Frequentlyusedassnippetonresultspage

Shouldcontainkeywordsrelevanttothepage.Includesynonymsandrelatedwords–don’tjustrepeatcoreterms

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Feed the Knowledge Graph Explicitmethod

-Schema

-Tables

Implicitmethod

-On-pageText

AddsconfidenceindataforGoogle

Schemaishelpfulasatemplatetobuildoutqualitycontent

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Golden Rules for Writing Copy Talkaboutbenefits,notfeatures

-Tellthemwhytheyshouldcare

Appealtoemotionsandsenses

-mostbuyingdecisionsareemotionallybased

Solveproblemsandanswerquestionsinyourcontent

Don’tforgettoincludea“CalltoAction”

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Develop Shareable Content Startwithrelevantinterestingcontent

Placesharingsocialshareiconsinsusceptiblemoments–Makeiteasytoshare

TheTitlecanmakeorbreakyourcontentsotakeextratimetocreateacompellingheadline

Useasubheadingtofurtherenticereader

Includesocialmediasharingandkeywordsineditorialcalendarplanning

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Editorial Calendars Take Content to Next Level

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•  Allowsyoutothinkstrategically•  Proactiveplanningandfasterreaction•  Pre-publishcontent•  Coordinationacrossmediaoutlets,blog,PPC,articles,SEO,graphics,videos,socialmedia


Good User Experience IncreasesShare-ability

Includevisuallystimulatinggraphics

-Goodgraphicdrawsreaderin

-Faces&brightcolorsattracttheeyes

“Chunkup”thecontentlayouttobemorescanfriendly

-Useheaders,subheadings&bulletliststoaddhierarchy

-Whitespaceisyourfriend

-Keepparagraphsshort

Avoid“noise”anddistractingitemsonpage

Don’tforgetGoogletracksuserbehavior

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Use Social Media to Share Content

65%ofUSadultsusesocialnetworkingsites(Pew,2015)

36%ofUS18-to29-year-oldsgoonlinealmostconstantly(Pew,2015)

Consideryourtargetaudiencedemographicandmatchitwithsocialmediasitetheyuse

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Source:SocialMediaExaminer.com2016SocialMediaMarketingIndustryReport


Getting Your Great Content Found Online Mixinsynonyms,longtailtermsandvariations

Replaceduplicatecontentwithoriginalwritingandusecanonicals

Cleanupthesite-Removelowqualitypages,writelongerdeepercontent

Linktorelatedusefulcontent

Beprofessional-runlinkcheckers,spellcheckersandavoidfoulwords

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Points to Take Home

1.   KeywordresearchIsn’tdead–helpsidentifyuserintent2.   Exactmatchkeywordtargetingisdead

3.   Usekeywordphrases,synonymsandrelatedtermsonthepage,inschemacodeandinalldigitalassets

4.   Usetoolstoincreaseproductivity&provideinsights

5.   Testkeywordsfortrueworth.Viewpopularityastrafficpotentialandconsiderseasonalityandtrends

6.   Writetoenhancetheuserexperience-Composequalitycontentthatsatisfiesuserintentandanswersquestions

7.   Developaneditorialcalendaranduseittomaximizecontent’spotential8.   Makecontenteasytoread&share

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Thank You! Christine Churchill www.keyrelevance.com [email protected]

@KeyRelevance @ChrisChurchill

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