HOW TO GET YOUR WEBSITE FOUND ONLINE

Presenters

Jessica HardwickHead of Online MarketingWebs, Inc.

Kathy McGovernVP of Product MarketingWebs, Inc.

Agenda

Why you need to be online Potential ways customers can find you The top 5 tips for marketing your

website Conclusions and review Questions & Answers

Q&A

Questions may be submitted at any time during the presentation.

Twitter: #websdotcom

Why do you need to be online? Lots of potential

179 Million consumers 14+ who will research products online

At least 83% of them will make a purchase online

U.S. Retail e-commerce sales are predicted to reach $269.8 billion by 2015

All is fair in search

Potential Ways Customers Can Find You

Your Website:

5 Tips for Marketing Your Website 1. Get Visible

Website Optimization 101

Be Specific Add keywords & description to your

Webs website

Update often Start working on building inbound links.

5 Tips for Marketing Your Website 1. Get Visible through Optimization 2. Get Listed

Where to submit your site address? Submit your site to Google:

http://www.google.com/addurl/ Submit your site to Yahoo! :

http://search.yahoo.com/info/submit.html Submit your site to Bing:

https://ssl.bing.com/webmaster/submitsitepage.aspx

Submit your site to ODP/Dmoz.orgThe Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors. 

Example – Google’s Site Submission

5 Tips for Marketing Your Website 1. Get Visible through Optimization 2. Get Listed on Search Engines 3. Get Found through Local

Searches

How to Increase Local Visibility

Location, Location, Location

Example of Locations Pages

Local Search Directories

Submit your website to local search directories such as: Google Places -

http://www.google.com/places/

Yahoo! Local - http://listings.local.yahoo.com/csubmit/index.php

Bing Business Portal - http://www.bing.com/businessportal/

Local.com - http://www.local.com/

CitySearch - http://www.citysearch.com/members/start

5 Tips for Marketing Your Website 1. Get Visible through Optimization 2. Get Listed on Search Engines 3. Get Found through Local Searches 4. Get Reviewed

Places to Get Reviewed

Yelp Angie’s List Niche review Sites

Service Magic Insider Pages Judy’s Book Open Table

Testimonials App

Example of Testimonials Pages

5 Tips for Marketing Your Website 1. Get Visible through Optimization 2. Get Listed on Search Engines 3. Get Found through Local Searches 4. Get Reviewed 5. Get Seen

YouTube Videos in Search Results

Key Points to Remember

You need to be online because that’s where potential customers are

5 Tips for Marketing Your Website- Review

1. Get Visible through Optimization 2. Get Listed on Search Engines 3. Get Found through Local Searches 4. Get Reviewed 5. Get Seen

QUESTIONS?

For Additional Information:

http://www.webs.com