how to get your website to deliver more profit
TRANSCRIPT
A Good Website
Delivers a constant stream of new clients Filters out unsuitable clients Positions you as an expert in your field Builds your brand lift effect Is a fantastic tool for selfexpression Offers you the option to go Global
All this 24/7
What do Jane (and her daughter) want?
What she asked for Now High standard
To convert her you Must
Build trust Explain what’s in it for her Make her feel good :)
What, How and Why Simple messages help give Jane what she wants :)
What you do (for who) How you do it Why you do it
Common Design Errors that leave Money on the Table
Outdated or unprofessional look and feel White on black Too much red Long sections of unbroken text Long load time Inappropriate use of stock images Templates
The magic happens.... You connect with your audience when you combine great text with breathtaking images (and video).