how to go from double stuffed to international fame
TRANSCRIPT
How to go from Double Stuffed toInternational fame
by: Adam evers
Becoming edUardo
Who is
Adam Evers?
1. digital marketer2. Entrepreneur3. lover of bacon
Who?
Becoming aMedia company
Traditional broadcast
is
dead
Broadcast
Superbowl 2012 vs 2013
Broadcast
2013 75% of Brands integrated a second screen experience, up 7%.
38% of ads including Hashtags in ads, up 31%.
Campaign vs Always OnBroadcast
Campaign- create content- segmented by interest
Always on- curating content- timely - effectiveness- “Interest graph”
Experienceis
Alive
2perience Oreo vs AMC 3eatres
2perience Oreo vs AMC 3eatres
2perience Oreo vs AMC 3eatres
2perience Oreo vs AMC 3eatres
2perience Superbowl 2013
“Brand Bowl”
2perience Superbowl 2013
2perience Superbowl 2013
2perience Superbowl 2013
2perience Superbowl 2013
2perience Oreo Daily Twist
2perience Oreo Daily Twist
Create an
4perience
EmotionalSimple emotions
discovery - confusionsurprise - no surprise - expectationwonder - surprise - commonplacehappiness - unhappinessamusement - wearinesscourage - timidity - cowardicepity - cruelty
Complex emotionspride - modesty- shamecloseness - detachment - distancecomplaint/pain - doing average - pleasure
caution - boldness - rashnesspatience - mere tolerance - angerrelaxation - composure - stressenvy - goodwill
Pure emotionsfear - nervousness - securitytogetherness - privacyrespect - disrespectappreciation - envylove - no love lost - hatredhope - despairconfusion - being confused
Liquid
Linked
3ank youTwitter
FacebookLinkedIn
@adameversfacebook.com/adam.everslinkedin.com/in/[email protected]