how to grow your global community with social translations powered by drupal commons, lingotek, and...

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1 How to Grow Your Global Community with Social Transla7ons Powered by Drupal Commons, Lingotek, and Propeople

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Don’t let language be a barrier to collaboration for your online community. Communities built on Drupal Commons can leverage Social Translations powered by Lingotek to extend self-service across languages using sophisticated translation algorithms and the power of the crowd. Join us for a community-focused webinar to learn how you can leverage Social Translations powered by Lingotek to: • Learn how to translate your interfaces • Use high-quality user generated content for translation • Crowdsource translations to your community • Outsource your translation • Identify your star translators

TRANSCRIPT

Page 1: How to Grow Your Global Community with Social Translations Powered by Drupal Commons, Lingotek, and Propeople

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How  to  Grow  Your  Global  Community  with  Social  Transla7ons  Powered  by  Drupal  Commons,  Lingotek,  

and  Propeople  

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Agenda!

•  Introduction to Drupal Commons •  The value of social translations (Propeople) •  Problems with legacy translation •  Solution: Drupal Commons + Lingotek

translation management system •  Demo and use cases •  Q&A

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Introduc7on  to  Drupal  Commons    

David  Mennie  Sr.  Director,  Product  Marke7ng  

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Drupal Commons!An Acquia-assembled solution for rapid deployment of internal and external communities that: •  Leverages the breadth & depth of the Drupal

platform •  Supports completely customizable brand

experiences •  Features fully extensible, open architecture •  Integrates with your existing technologies •  Adapts to future needs at the speed of the web

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Rapidly-deployable Community solution!• The best modules for

community, handpicked by experts • Supports aggressive

deployment timeframes; immediately useful out-of-the-box • Springboard to assemble your vision of community • No need for separate

CMS & integration; Pre-defined content views

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Connect Experts with Experts!•  Commons’ People

directory helps community members find one another quickly using partial name match

•  Find subject matter experts using faceted search which renders all your custom profile fields searchable as well

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Mobile Collaboration: Anytime, Anywhere!•  Out-of-the-box

responsive design templates for Smartphone, Tablet, and Desktop

•  Navigation bars also automatically re-size making it easy to manage your community on the go

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Open platform & open APIs let you integrate community across your entire enterprise!

Analytics Marketing Automation

CRM

Video

Gamification

Social SSO

Personalization Multivariate Testing

Site Search

Recommendations

Social translation

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Open platform & open APIs let you integrate community across your entire enterprise!

CRM

Video

Gamification

Site

Acquia Analytics

Personalization Acquia Lift Personalization Acquia Lift

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We Are Propeople

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About us!

Full service digital agency Strategy (Web strategy, content strategy)

Creative (Concept, IA, UX, Design, Prototypes) Tech (Development, Training and Support)

Founded in 2000

~200 full time employees in 8 countries A part of Intellecta Group

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Locations!

US: Boise ID, San Jose CA,

Washington DC International:

Austria, Brazil, Bulgaria,

Denmark, Moldova, Sweden, Ukraine

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Selected clients!

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“Impossible” Projects!

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Propeople Pirates!

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WeArePropeople.com

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Lingotek + Drupal: The Power to Translate is Now Inside Drupal

Calvin Scharffs VP of Marketing Lingotek

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THE TRANSLATION NETWORK

The Problem

Today’s highly dynamic websites are characterized by an accelerating and virtually continuous cycle of content updates and changes.

Legacy processes for managing translation workflows lack the speed and agility to keep multilingual websites in sync.

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THE TRANSLATION NETWORK THE TRANSLATION NETWORK

Legacy Translation Process

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THE TRANSLATION NETWORK

Everyone else makes you do it the HARD way...

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THE TRANSLATION NETWORK

Everyone else makes you do it the HARD way...

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THE TRANSLATION NETWORK

How HARD can it really be?

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THE TRANSLATION NETWORK

How HARD can it really be?

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THE TRANSLATION NETWORK

How HARD can it really be?

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THE TRANSLATION NETWORK

How HARD can it really be?

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THE TRANSLATION NETWORK

How HARD can it really be?

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THE TRANSLATION NETWORK

How HARD can it really be?

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THE TRANSLATION NETWORK

How HARD can it really be?

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THE TRANSLATION NETWORK

Insufficient manhours available to keep up with the pace

and volume of change

How HARD can it really be?

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THE TRANSLATION NETWORK

Too many manual steps in translation process

How HARD can it really be?

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THE TRANSLATION NETWORK

Not Enough Automation

How HARD can it really be?

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THE TRANSLATION NETWORK THE TRANSLATION NETWORK

Solution

Lingotek We provide enterprise business customers with a flexible, automated solution for managing their multilingual content workflows – saving them time, money and mistakes.

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THE TRANSLATION NETWORK

How It Works

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THE TRANSLATION NETWORK

Automated Workflows

Content Value Index

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THE TRANSLATION NETWORK

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THE TRANSLATION NETWORK

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THE TRANSLATION NETWORK

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THE TRANSLATION NETWORK

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THE TRANSLATION NETWORK THE TRANSLATION NETWORK

Tour

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Inside

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THE TRANSLATION NETWORK

Translation of Posts

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» Real-time translation of §  Stream Posts §  Replies to Posts

» Utilizing Microsoft Bing Translate

» All Translations are stored in Drupal Commons

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THE TRANSLATION NETWORK 43

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THE TRANSLATION NETWORK

Translation of Q&A

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» Real-time translation of §  Questions §  Answers from the Community

» Utilizing Microsoft Bing Translate

» All Translations are stored in Drupal Commons

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THE TRANSLATION NETWORK 45

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THE TRANSLATION NETWORK

Translation of Wiki Content

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» Real-time translation of §  Wiki Content

» Utilizing Microsoft Bing Translate as a starting point

» Crowd Sourcing Translations to Enhance Quality

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THE TRANSLATION NETWORK 47

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Inside

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THE TRANSLATION NETWORK THE TRANSLATION NETWORK

Case Studies

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THE TRANSLATION NETWORK

6! Intel OSTC uses Drupal for localization for the Tizen initiative into 6 languages!

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THE TRANSLATION NETWORK

Case Study »  Who:

§  Tizen is an open source, standards-based software platform supported by leading mobile operators, device manufacturers, and silicon suppliers for multiple device categories such as smartphones, tablets, netbooks, in-vehicle infotainment devices, and smart TVs

»  Challenge: §  Translation process manual; not synchronized §  Not leveraging existing translation assets

»  Results:

§  55% reduction in translation turn around §  45% reduction in translation project costs §  Fully automated with real-time project over sight

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THE TRANSLATION NETWORK

Commitment

§ Compatible with Drupal 6 § Compatible with Drupal 7 § Compatible with Drupal 8 (Coming Soon) §  Integrated with Commerce Kickstart,

OpenPublic, Drupal Commons, Acquia Drupal § Monthly sprint updates

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