how to grow your limo biz online
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…………….……………………………..How to Grow Your Limo Biz Online
1AGENDA…….…….…….…….
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IntroductionsWhat is Inbound Marketing
Blogging & SEO
Why You Need LinkedIn
The Power of Social Media
bill faeth• Founder of Inbound Marketing
Agents• Certified Inbound Marketing
Specialist with Honors• Founder of Silver Oak
Transportation• Former Chief Strategy Officer at
Grand Avenue Transportation
sam mallikarjunan• Head of Experimental Marketing
at HubSpot• Former Chief Marketing Officer
at cheaphumidors.com• Ecommerce and social media
expert@mallikarjunan
@inboundagent
Questions
Please type your questions into the chat section of the webinar
or
Send a Tweet to:
Bill Faeth @InboundAgent
Sam Mallikarjunan @Mallikarjunan
what is inbound marketing?
Content
SocialMedia
BlogOffer Website Email
• Checklist• Whitepap
er• eBook
• LinkedIn• Twitter• Facebook
• Answer questions
• Best practices• Executive
travel• Weddings
• More pages• Don’t sell• Optimize
• #1 in Leads• 2-3 CTA’s• Value Add
Traffic
Leads
Customers
Traffic
Leads
Customers
Analyze
Inbound Marketing Funnel
Blogging SEO
I Can’t Write a Blog!
Answer Customer Questions
• How do I book a limousine?
• Where do I meet my chauffeur at the airport?
• Business Travel: Renting a car vs. using a car service
• Who is the top wedding limo service in (insert city)
• Best practices of a great chauffeur
• Top 5 (insert city) wedding venues
• 7 things bride’s should ask before booking a limo
• (insert city) Prom Limo: Questions every parent should ask
Blogging is the key to………..
SEO Benefits of Blogging
Indexed Pages
Social Sharing
On-Page SEO
Internal Links
Services Pages
Image Indexing
Inbound Links
feeds social media and
attracts links
The Power of
Social Media
#inbound12
Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers- Gartner
Driving Facebook Value
Amplification
Conversion
Discovery
Consumption
Traffic Generation
Drive traffic from Twitter by posting engaging content for your followers to consume
Prospecting + Social proof
Monitor keywords to find potential sales prospects and leverage social coverage by others
NurturingConnect your online lead generation to your social media and nurture prospects in a medium where they’re more responsive
Search Optimization
The number of tweets that a page or domain receives positively impacts it’s authority in search engines
Customer Service
Monitor branded terms and put “social media fire” out with “social media water”
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1. Traffic Generation: Google+ also does well with
visual content, video content, and highly
shareable content.
2. Hangouts: Hangouts are cool, fun ways to
gather small groups of people to chat and
engage.
3. Nurture LTV: Google+ has the richest peer-to-
peer engagement tools, so empower your best
evangelists.
4. Web SEO: Use Google+ more for engagement
with +1’s and less focus on amplification.
Facebook has people programmed to “like”
things.
5. Local SEO: If you have a physical presence,
local SEO is key and Places has been replaced
by Google+
1.Reviews2.Discovery3.Amplification
4.Social Proof
LinkedIn Generates Leads!
1. From your home page Click the drop down button on the search bar
2. Select “Groups”3. Type in your search term4. Click the search button
#1
#2
#3
#4
Maximize your 50 Groups
Target Groups that match
your growth strategy
Never post more than 1 article per day into a
Group
Always reply to comments
Resources for Social Media
Tutorials:• Screen Cast: How to Target Leads via LinkedIn Gro
ups
Articles:• 7 Ways to Crush Your Competitors with Inbound Ma
rketing• Social Media Monitoring in Less Than 20 Mins
Per Day• 4 Quick Tips to optimize Your LinkedIn Profile for S
EO• How to Create a Social Media Strategy for Your Bus
iness
eBook:• 6 Secrets to Effective Websites
Download Guide
www.InboundMarketingAgents.com
Thank You!
Request a Free Inbound Marketing Assessment at the link below…http://bit.ly/zO0mIK
Get free daily updates onInbound Marketing and Social Media best practices at the link below.http://bit.ly/JzDHau
Let’s connect at the SocialMedia Lounge and don’t forget about our seminar on Thursday at 9:45AM.