how to help your clients get ready for the social job hunt in 7 steps
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How to help your clients
get ready for the social
job hunt in 7 steps
Presented by Cher Jones,
Social Media Trainer
www.sociallyactive.ca
• 93% LinkedIn
• 66% Facebook
• 46.6% Twitter
(Jobvite Social Recruiting Survey-2012)
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92% of employers will recruit with social media
47% before the first contact
27% after the phone interview
4% before the offer
2011 survey results from Reppler.com/Lab42
When do employer check online profiles
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• Posted inappropriate
pictures/info
• Shared confidential info about
a past employer
• Made discriminatory comments
• Lied about their qualifications
• Bad mouthed past employer
• Showed poor communication
skills
People miss out on opportunities because...
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• Accounts support their qualifications
• Awards & accolades were visible
• Showcased a good “feel”/fit
• Conveyed a professional image
• Displayed creativity
• Had good references
People attract opportunities when...
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to help your clients get ready
for the social job hunt
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7 point check
YOUR
Conduct an online reputation audit
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• Your name
• Name, city
• Your email address(es)
• Old usernames
• Go back at least 10 pages
• Check images too!
#1
Clean up any negative digital dirt
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•old accounts •pictures •comments •posts •videos •applications/games •groups •contacts/friends
Delete Negative
#2
Review profile first impression snapshot #3
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Identify and add relevant key words #4
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Check for consistency and formatting #5
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Suggest and encourage social activity #6
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Include social links in email signature #7
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1. Conduct and online reputation check
2. Digital dirt clean up
3. Review profile first impression snapshot
4. Identify and add keywords
5. Check for consistency & formatting
6. Suggest & encourage activity/updates
7. Add social link to email signature
Coaching your clients in 7 easy steps!
RECAP
sociallyactive.ca
Questions
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sociallyactive.ca
Thank you! Let’s get connected.
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Cher Jones, Social Media Trainer [email protected]
Facebook.com/SociallyActiveTraining
Twitter.com/itscherjones
Linkedin.com/in/itscherjones