how to ideate like a boss - emma dunn
TRANSCRIPT
How to ideate like a boss
Presented by Emma Dunn
Content strategist
November 2014
@snoopybing
2
We are all awesome
3
Why couldn’t I have thought of that?
We need ideas
5
But I’m all out
of juice“ “
What is creativity?
The ability to produce lots of ideasFluency
8
FlexibilityThe ability to produce a
variety of ideas to the
same problem
“ “
9
Originality: the ability to produce new ideas
10
Originality: the ability to produce new ideas
Elaboration
The ability to iron out the details and make your idea a reality
12
Gee whizz,
this is all great.
But how can I make
my brain do all
these things?
13
The science bit
Left VS Right
Is this all
a myth?“ “
15
Does brainstorming actually work?
Which is better?
17
Talking of desks
StopCreativity time !
19
Creative routines
Put pen to paper
Then bring back to the group to make
AWESOMENESS
23
Key takeaways
Left brained / right brained is a myth: everyone is capable of creative thinking
Brainstorming can be ineffective, thinking of ideas individually tends to work best
A creative desk can be messy, but keep it tidy for bringing a project home
Consider a desk plant just try not to kill it
Work with your circadian rhythm to figure out when you are your most creative
Get out more
Writing with pen and paper > typing
Use group power to fine tune your ideas
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