how to identify new keyword opportunities for already existing internal content by rae hoffman
DESCRIPTION
SMX Advanced 2014 Session #Smx #12A - Keyword Research On ‘Roids! Advanced Workarounds For Vanishing Keyword Datapresentation How To Identify New Keyword Opportunities For Already Existing Internal Content By Rae Hoffman @Sugarrae Of Pushfire Check out more from Rae Hoffman at http://searchengineland.comTRANSCRIPT
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KEYWORD RESEARCH
ON ‘ROIDS
RAE HOFFMAN
SMX ADVANCED
SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
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SEMRUSH
SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
LIMITED FREE VERSION
PLANS RANGE FROM $69/mo - $149/mo
WEBSITE: SEMRUSH.com
GENERAL KEYWORD RESEARCH Volume | CPC | Estimated traffic % | Trends | Related
SEGMENTING Organic | Paid
COMPETITIVE COMPARISONS Domain vs. domain | common keywords
RANK TRACKING Low volume (500-1500 keywords)
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IDENTIFYING NEW KEYWORD
OPPORTUNITIES FOR
ALREADY EXISTING
INTERNAL CONTENT
SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
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[NOT PROVIDED] GOT YOU DOWN?
STEP 1 Check analytics and find your top 10-100 organic landing pages
STEP 2 Plus those page URLs into SEMRush
STEP 3 Determine relevant improvement or expansion opportunities:
Cross check volume & CPC – which terms make sense to target for improvement?
Is the page ranking for horizontal terms you don’t have dedicated content for? Is the
volume and /or CPC there to support doing so?
What terms are related to the keywords driving the page traffic? Is there a way to target
these words with separate awesome content? Will the ROI be there?
SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
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EXAMPLE
SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
http://www.tasteofhome.com/camping-recipes (*I have nothing to do with this website)
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PAGE FACTS Title tag – Camping Recipes | Taste of Home
•Neither “meal” nor “meals” appears anywhere on the page or in the
document head
•Neither ideas” nor “idea” appears anywhere on the page or in the document
head
•“Easy” appears once on the page in text (3 times in anchor)
Proposed title – Camping Recipes | Easy Campfire Meal Ideas | Taste of Home
Ensure all of the above words appear at least once in singular OR
plural format on the page
SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
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COMPETITOR KEYWORDS
#1 FOR DUTCH OVEN RECIPES
http://www.dutchovendude.com/dutch-oven-
recipes.asp
(*Once again, I have nothing to do with this site)
SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
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POSITION VALUE
SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
DUTCH OVEN RECIPES
POSITION 1 - DUTCHOVENDUDE.com – 21.6K – 72.1%
72.1% of 21,600 = 15,573
POSITION 2 – FOODNETWORK.com - 31.1M - .01%
.01% of 31,100,000 = 3,110
POSITION 3 – BONAPPETIT.com – 1.3M - .22%
.22% of 1,300,000 = 2,860
POSITION 5 – SCOUTORAMA – 5.5K – 30.35%
30.35% of 5,500 = 1,669
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NEED BUDGET? So how can a keyword research tool help you get more budget – from
either a client or your boss?
SEMRUSH DOMAIN VS. DOMAIN
Stacks competing websites against each other to measure keyword
traffic and overlap
SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
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NEED BUDGET?
TOTAL
REGIONAL
DOMINATION
SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
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NEED BUDGET?
#TRUESTORY
SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
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THANKS
PUSHFIRE.com DIGITAL AGENCY SPECIALIZING IN SEO
& PPC
SUGARRAE.com PROFANITY RIDDEN MARKETING BLOG
@SUGARRAE RANTING & FOOTBALL
SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM