product reviews ase 2014 rae hoffman (that people want to share)
TRANSCRIPT
![Page 1: PRODUCT REVIEWS ASE 2014 RAE HOFFMAN (That People Want to Share)](https://reader035.vdocuments.net/reader035/viewer/2022070400/56649ef55503460f94c08dd1/html5/thumbnails/1.jpg)
PRODUCT REVIEWS
ASE 2014
RAE HOFFMAN
(That People Want to Share)
![Page 2: PRODUCT REVIEWS ASE 2014 RAE HOFFMAN (That People Want to Share)](https://reader035.vdocuments.net/reader035/viewer/2022070400/56649ef55503460f94c08dd1/html5/thumbnails/2.jpg)
RAE HOFFMAN
@Sugarraehttp://sugarrae.com
http://pushfire.com
![Page 3: PRODUCT REVIEWS ASE 2014 RAE HOFFMAN (That People Want to Share)](https://reader035.vdocuments.net/reader035/viewer/2022070400/56649ef55503460f94c08dd1/html5/thumbnails/3.jpg)
TIRED REVIEWS
Just… NO
400 wordsManufacturer product pictures / screenshots
Generic product / Service overviewFeature based
Reads like an ad
![Page 4: PRODUCT REVIEWS ASE 2014 RAE HOFFMAN (That People Want to Share)](https://reader035.vdocuments.net/reader035/viewer/2022070400/56649ef55503460f94c08dd1/html5/thumbnails/4.jpg)
WIIFM
![Page 5: PRODUCT REVIEWS ASE 2014 RAE HOFFMAN (That People Want to Share)](https://reader035.vdocuments.net/reader035/viewer/2022070400/56649ef55503460f94c08dd1/html5/thumbnails/5.jpg)
![Page 6: PRODUCT REVIEWS ASE 2014 RAE HOFFMAN (That People Want to Share)](https://reader035.vdocuments.net/reader035/viewer/2022070400/56649ef55503460f94c08dd1/html5/thumbnails/6.jpg)
FEATURES
BENEFITS
![Page 7: PRODUCT REVIEWS ASE 2014 RAE HOFFMAN (That People Want to Share)](https://reader035.vdocuments.net/reader035/viewer/2022070400/56649ef55503460f94c08dd1/html5/thumbnails/7.jpg)
HOW TO USE IT(Features)
![Page 8: PRODUCT REVIEWS ASE 2014 RAE HOFFMAN (That People Want to Share)](https://reader035.vdocuments.net/reader035/viewer/2022070400/56649ef55503460f94c08dd1/html5/thumbnails/8.jpg)
NEVER
EVERsell out the TRUST
of your readersto make a commission
![Page 9: PRODUCT REVIEWS ASE 2014 RAE HOFFMAN (That People Want to Share)](https://reader035.vdocuments.net/reader035/viewer/2022070400/56649ef55503460f94c08dd1/html5/thumbnails/9.jpg)
NO PRODUCT IS PERFECT(and people don’t expect it to be)
![Page 10: PRODUCT REVIEWS ASE 2014 RAE HOFFMAN (That People Want to Share)](https://reader035.vdocuments.net/reader035/viewer/2022070400/56649ef55503460f94c08dd1/html5/thumbnails/10.jpg)
HOW YOU CAN USE IT
(Benefits)
![Page 11: PRODUCT REVIEWS ASE 2014 RAE HOFFMAN (That People Want to Share)](https://reader035.vdocuments.net/reader035/viewer/2022070400/56649ef55503460f94c08dd1/html5/thumbnails/11.jpg)
SOLVEPROBLEMS
![Page 12: PRODUCT REVIEWS ASE 2014 RAE HOFFMAN (That People Want to Share)](https://reader035.vdocuments.net/reader035/viewer/2022070400/56649ef55503460f94c08dd1/html5/thumbnails/12.jpg)
![Page 13: PRODUCT REVIEWS ASE 2014 RAE HOFFMAN (That People Want to Share)](https://reader035.vdocuments.net/reader035/viewer/2022070400/56649ef55503460f94c08dd1/html5/thumbnails/13.jpg)
KILLER REVIEWS
Just… NO
As long as it needs to beReal pictures / screenshots
Features AND BenefitsPros AND Cons
Reads like a “how to”Offers more tutorials
![Page 14: PRODUCT REVIEWS ASE 2014 RAE HOFFMAN (That People Want to Share)](https://reader035.vdocuments.net/reader035/viewer/2022070400/56649ef55503460f94c08dd1/html5/thumbnails/14.jpg)
![Page 15: PRODUCT REVIEWS ASE 2014 RAE HOFFMAN (That People Want to Share)](https://reader035.vdocuments.net/reader035/viewer/2022070400/56649ef55503460f94c08dd1/html5/thumbnails/15.jpg)
THANK YOU
Awesome advice for bloggershttp://sugarrae.com
Consulting for merchants & businesseshttp://pushfire.com
Kicks in the asshttp://facebook.com/therealsugarrae
Ranting & cursing & football https://twitter.com/sugarrae