how to improve the mobile product by 25% for only 5% of its creation budget - elena pavlichenko -...
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How to improve the mobile product by 25% for only 5% of its creation budgetTRANSCRIPT
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www.playtestix.com
APPS AND GAMES IMPROVEMENT How to improve the mobile product by 25% for only 5% of its crea:on budget
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www.playtestix.com
APPS AND GAMES IMPROVEMENT
OUR CLIENTS
OUR CLIENTS
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PRODUCT QUALITY
QUALITY AND EXPENSES
DEVELOPMENT EXPENSES
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QUALITY AND EXPENSES
≠
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HOW can you measure the QUALITY of your product?
PRODUCT QUALITY
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CHANNELS FOR GATHERING DATA
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IMPORTANT!
YOU WILL FIGURE THIS OUT AFTER THE RELEASE
IS YOUR PRODUCT GOOD ENOUGH?
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DEVELOPERS’ LIFE
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BRIILLIANT IDEA
BRILLIANT IDEA!!!
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PLANNING
DEVELOPMENT TIME <6 MONTHS
BRILLIANT IDEA
DEVELOPMENT TIME
RELEASE
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Небольшие правки - это улучшение! FEEDBACK AND IMPROVEMENT
BRILLIANT IDEA
DEVELOPMENT TIME
RELEASE
REVISION
ANALYSIS
FEEDBACK
IMPROVEMENT
RELEASE>>> TRAFFIC ACQUISITION
FIRST FEEDBACK>>> REVISION = 1-‐2 MONTHS
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А мы точно ЭТО планировали? APPROACHING VERSION 1.6.
BRILLIANT IDEA
DEVELOPMENT
RELEASE
REVISION
ANALYSIS
FEEDBACK
IMPROVEMENT
TIME SPENT ON REVISION = 6 MONTHS
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А мы точно ЭТО планировали?
BRILLIANT IDEA
DEVELOPMENT
RELEASE
REVISION
ANALYSIS
FEEDBACK
IMPROVEMENT
TOTAL TIME, SPENT OF DEVELOPMENT= 1 YEAR
APPROACHING VERSION 1.6. APPROACHING VERSION 1.6.
APPROACHING VERSION 1.6.
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Как же так? DEVELOPING IN INFORMATION VACUUM
WHAT SHOULD I DO?
INFORMATION VACUUM
FEEDBACK
DEVELOPMENT 6-‐9 MONTHS
REVISION 9-‐12 MONTHS
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Как же так? GET FEEDBACK ASAP!
INFORMATION VACUUM
FEEDBACK
DEVELOPMENT 6-‐9 MONTHS
REVISION 9-‐12 MONTHS GET FEEDBACK
ASAP and DIRECTLY!
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Как же так? GET FEEDBACK ASAP!
DEVELOPMENT
FEEDBACK
VERSION 1.6 – IN 6-‐9 MONTHS! AS LONG AS YOU PLAYTEST YOUR PRODUCT
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WHAT IS PLAYTESТ?
PLAYTEST. DEFINITION
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ANALYTICS
What about analy:cs?
ANALYTICS + PLAYTEST
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WHO ARE PLAYTESTERS?
Playtesters? Who are they?
Playtesters и QA testers solve DIFFERENT issues
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10 AMENDMENTS
+25% -40%
10 “AMMENDMENTS”
OF
PLAYTEST
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1st amendment
+25% -35% -40%
1. Find the correct target
audience
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2nd amendment
+25% -35% -40%
2. Observe and make notes
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3rd amendment
+25% -35% -40%
3.Target audience should come
out of interest
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4th amendment
+25% -35% -40%
4. Iden:fy the goal of the
playtest clearly
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5th amendment
+25% -35% -40%
5. Iden:fy the key characteris:cs /
indicators correctly
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6th amendment
+25% -35% -40%
6. Extreme aken:on to the
ques:onnaire
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7th amendment
+25% -35% -40%
7. “First impression” respondents
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8th amendment
+25% -35% -40%
8. Act as a researcher
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9th amendment
+25% -35%
9. Don’t interfere in playtest
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10th amendment
+25% -35% -40%
10. Apply it “itera:vely”
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ITERATIVE APPROACH
1.1 1.2 1.3 1.4
1.1 1.2 1.3 1.4
1.1 1.2 1.3 1.4
Alpha version
Beta version
Release version
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By conduc:ng playtest, you approach the needed result MUCH EARLIER
BRILLIANT IDEA
IMPROVEMENT
RELEASE
TRUE BENEFITS
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TRUE BENEFITS
TIME FOR
DEVELOPMENT
PROJECT
BUDGET
PRODUCT
QUALITY
+25% -35% -40%
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Elena Pavlichenko Execu0ve Director, Business Development
+380 96 103 26 73 elena@playtes:x.com
www.playtes0x.com
Thank you!