how to increase revenue with a simple facebook ads funnel? · facebook ads auction 2.campaign goals...
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How to increase revenue with a simple Facebook Ads funnel?
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You with Facebook
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You with Facebook
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I’ll tell you about:
1. Facebook ads auction
2. Campaign goals
3. Simple ad funnel
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About me:• 10 years in business
• was freelancing for 5 years
• US Leadgen campaigns
• Worldwide campaigns for mobile games (4-figure profits per day)
• Consulting an E-com client with 500k€+ monthly ad spend
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Let’s start:
1.Facebook ads auction
2. Campaign goals
3. Simple ad funnel
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How Facebook Ads auction works?
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Let’s move down the funnel:
1. Facebook ads auction
2.Campaign goals
3. Simple ad funnel
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Be careful what you wish for
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*Post engagement = 3-second video views + all post reactions + link clicks 7282 = 7140 (3-sec video views + (23 + 1 + 5 + 12 reactions) + 106 link clicks
*
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and we finally got here:
1. Facebook ads auction
2. Campaign goals
3.Simple ad funnel
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COLD / TOF
WARM / MOF
HOT / BOF
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Funnel stage Goal Campaign objective Audiences
1 COLD EngagementVideo Views
Post engagementConversion
Broad audienceInterests
behavioursLookalikes
2 WARM AcquisitionConversion
TrafficReach
Video ViewsPage & post engagement
Website micro-conversions
3 HOT PurchaseConversion (+DPA)
TrafficReach
Ecom events: Product detail
ATC, Checkout, Payment info
Key pages, Top 25%
4 EXISTING CUSTOMERS
Further montisation
Conversion (+DPA)TrafficReach
Purchased in last x days
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Case studyCOLD
WARM
HOT
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COLD
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WARM
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COLD
WARM
HOT
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Carpet bombing
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Targeting: Cold TrafficAd: General
Targeting: 75%+ Video Views from Video 1 Ad: Offer or next funnel stage
Lookalike of video views from Video 1 & 2
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Thank you