the facebook funnel - iccfa university
DESCRIPTION
How you can grow your funeral home or cemetery's Facebook Page on Facebook using a proven, 3-step strategy. Follow these steps and conquer your market on Facebook, before your competition does.TRANSCRIPT
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• Why Facebook?• Funnel Strategy• Grow your audience• Engage to build loyalty and reach• Target Your Messaging• Your Secret Marketing Weapon• Automate• Questions
#GamePlan
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100+ United States Patents
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Digital Marketing Softwarefor Funeral Homes &
Cemeteries
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EvolveYourMarketing
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Digital Marketing Funnel
1. Grow
2. Engage
3. Target
your audience
your fans
your messaging
4. Convert your leads
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Digital Marketing Funnel
1. Grow
2. Engage
3. Target
your audience
your fans
your messaging
4. Convert your leads
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Facebook Ads
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Facebook Ads - Get Started
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Add Graphics
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Add Your Copy
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Target Your Audience
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Campaign Name and Budget
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Watch Results Closely
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Digital Marketing Funnel
1. Grow
2. Engage
3. Target
your audience
your fans
your messaging
4. Convert your leads
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Digital Marketing Funnel
1. Grow
2. Engage
3. Target
your audience
your fans
your messaging
4. Convert your leads
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Audience
Targeting
Budget
Reach
BOOST Your Post
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20% Text Rule
https://www.facebook.com/ads/tools/text_overlay
0%
16%
32%
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Digital Marketing Funnel
1. Grow
2. Engage
3. Target
your audience
your fans
your messaging
4. Convert your leads
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Move down the funnel
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Informational Guide or eBook
Webinar
Service Discounts
Promotional Giveaways
T-shirts, Calendars and more!
Sweeten the Pot
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Sweeten the Pot
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Trigger
Thanks & intro
Week 2 Benefits & testimonials
Week 1 Education
Week 3 Next steps & CTAPromotionWeek 4
Drip Marketing
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Responsive Design
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• Evolve your marketing• Use a 4-stage funnel strategy
1. Grow your audience2. Engage your fans3. Target your messaging4. Convert your leads
• Automate• Increase your revenue• Workshop tomorrow!
Conclusions
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