how to keep the content flowing without giving up your day job
DESCRIPTION
Content marketing is a great way for professionals to demonstrate expertise, show their personality, and provide more content to attract search traffic. The problem is writing is hard! Writing is especially hard if you aren't a trained writer, and you already have a full time job. In this presentation I show some techniques that I have learned for making writing easier, and for making it possible to get your ideas on the screen without spending hours each day doing it.TRANSCRIPT
How to Keep the Content Flowing
Without giving up your day job.
Who is this guy?
• Not$a$Writer• Born$an$Engineer• Now$a$Business$Growth$Advisor
www.EnMast.com$
www.AnchorAdvisors.com
@blfarris
What I do
Help small creative
professional firms to grow!
Provide content so that even
smaller firms can help themselves
to grow!
My Writing Problem
This doesn’t work for me
My Writing Solution
•Give$up.•Write$crap.• Lower$the$bar.$No$lower$still.$I’m$talking$really,$really$low.
My Writing HeroYuv i % Za lkow
• Creator$of$“I’m$a$Failed$Writer”$video$
series.
• Also$Check$out$“Writing$a$Novel$
when$you$are$too$
busy”
Don’t Write a Blog Post
in$little$bitsJust write
Don’t Write a Blog Post
Just writeeverywhere
Don’t Write a Blog Post
a$LOT!Just write
badlyDon’t Write a Blog Post
Just write
Don’t Write a Blog Post
Just Write
A Fishing Story
Pull it Together
• Find$a$theme.• Use$a$blog$post$template
• Paste$your$scribbles$together
Hire a Professional to Finish it.
• 50% of my effort was spent on the last 20% of the process.
•My job is the crappy first draft
Bridget Ingebrigtsen: Writer Par Excellence
• Bridget’s job is to make it something others want to read!
Now Things Get a Little Nerdy!
...and I mean Apple nerdy.
Work in Plain Text
An Embarrassment of Riches
brettterpstra.com/ios-text-editors/
Markdown Formatting
Talk it Out
Be a better Mgr/Leader
Benefits of good leadership/Managers
Round-up post of what others are saying
Stories of ppl with good management practices
and the results they are getting
Overview of Leading Bloggers talking about this What's your best Management/Leadership tip
4 Things that bad managers do
Seagull
Abdicate
Micromanage
Save the day
The symbolic or "ceremonial" role of the Leader The "5th Qtr" quote
Connect smart people with interesting problems,
give them the resources they need, then get out
of the way
Facilitates risk taking
Don't punish failure"Why would I fire you, I just spent a ton of
money educating you"
"I don't know what do you think"?
The Vision Thing
Why vision beats instructions
Clear & compelling
Frequently repeated
Never changes
Sets clear direction, goals
Celebrates
Creates scoreboard/progress updates
Creates plans/steps to get there
Gives honest & immediate feedbackIs open to receiving the same & gets it
Meetings
All hands meetings
Team/Staffmeetings
One-to-one meetings
Appropriate time frames.
Rousseau
Don't get inside your subordinate's time frame
Outline Longer Stories
Questions? Comments? Reactions
www.EnMast.com$
www.AnchorAdvisors.com
@blfarris
773P282P7677