www.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 1

How To Leverage Amazon.comTo Attract New Clients

Publishing books, Kindle Ebooks,CDs and MP3 Downloads

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How and why Amazon.comcan be a good source of leads

• Amazon.com represents 44% of allNorth American book sales

• People trust Amazon.com for onlinepurchases

• Amazon.com is a master of crossselling

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What you need to know before youdecide to publish your content on Amazon

• Not a get rich quick method

• Not a get noticed quick method

• No revisions once published

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What you need to know before youdecide to publish your content on Amazon

• Lulu.com

• CreateSpace.com

• Smashwords.com

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What results you can expect

• Royalties

• Visibility

• Promotions

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How to create & structure content that willbe effective at generating leads

• Lead generation mindset

• Walk them through the process ofwanting more from you

• Integrate into a strategic marketingfunnel

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Defining the content of your product

• Who is your target audience?

• What information are they looking forwhen they shop at Amazon.com?

• What content do you already have thatyou can re-purpose for an Amazon.comproduct?

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Defining the content of your product

• Table of contents

• Connection to your products & services

• Showcase your best stuff

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Developing an irresistible title

• Research other titles on Amazon.com

• What is the big question your productanswers?

• Irresistible words & phrases

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Building in calls to action that willdrive leads to your website

• Front matter offers– Subtle– Build credibility & expertise

– Introduction - Preface– TOC - About the Author– Testimonials

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Building in calls to action that willdrive leads to your website

• Back matter offers– Commercials– Free offers– Enhanced resources

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Building in calls to action that willdrive leads to your website

• Inside content offers– Subtle– Enhanced resources

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Options for developing the content

• Books• Kindle Ebooks• CDs• MP3 downloads

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How to create a marketing funnel that builds onyour lead-gen product

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The basics of a marketing funnel and how yourAmazon lead-gen product fits in

• The Key:– multiple pathways to work with you

• Low cost of entry

• Psychology of paying to get to knowyou

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Integrating the parts of your marketing funnelthrough cross promotion

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Integrating the parts of your marketing funnelthrough cross promotion

• Every product points to every otherproduct

• Multiple funnels point to each other

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Ideas for promoting your Amazonlead-generating product

• Virtual launch party• Blog tour• “Shop” Page• Teleseminars• Webinars• Article marketing• Amazon reviews