how to leverage facebook advertising to grow your business
DESCRIPTION
This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City). Session Description: Attendees to this session will leave knowing how to use Facebook ads to grow their following, increase engagement, build a list, retarget site visitors on Facebook, and increase affiliate sales.TRANSCRIPT
Welcome To Our Session!
How to Leverage Facebook Advertising to Grow Your Business
• Nathan Smith@CoffeeNate
• Shannon Vogel@TheBeScene
• Ashley Coombe@AshleyBCoombe
Session slides link just tweeted by @CoffeeNate
Remember this tool?
Facebook ads don’t work!
To ensure that your Facebook ads don’t work…
– Start without a strategy
– Don’t use meaningful targeting
– Use the “Boost” and “Page Promote” buttons
– Drive clicks to a website that doesn’t convert ora Facebook page that doesn’t create desirable content.
Ad Types: Page Post Engagement
• Boost your posts• Increase likes• Increase Comments• Increase Shares• Increase Video Plays• Increase Photo Views
Ad Types: Boost Post
Ad Types: Increase Page Likes
Ad Types: Clicks to website
Ad Types: Website Conversions
Conversion Tracking Pixels
Ad Types: App Installs
Ad Types: App Engagement
Ad Types: Event Responses
Ad Types: Offer Claims
Ad Types: Video Views
Ad Locations
Ad locations: News feed | Desktop
Ad locations: Mobile
Mobile Monthly Active Users
Mobile Only Monthly Active Users
Ad locations: Sidebar
Quick HitsCreate sales funnels with your Facebook ads, by targeting the Website Custom Audience list. Get creative with WCA rules.
Expand your reach with “Lookalike Audiences”
Using Facebook’s automatic bid is actually effective
You can target only your ‘fans’ (found in connections)
Note that the most options are available to US accounts.
Target Fans of Highly Active PagesNot Folgers…
174 “Likes”
Organic Reach is NOT Dead
Mystical Keys to Organic Reach
“People want to see posts that are educational, entertaining, and evoke emotion.
They don’t care about how great you think you are.”
Use FB ads to Grow Your List
• Create a landing page or custom app/tab to host your opt-in form
• Offer users a checklist, eBook, guide, coupon, relevant giveaway, etc.
• Create an ad to drive targeted traffic to it
Understanding Facebook Ad Reports
• Creating custom reports that are relative to your objectives is simple
• Schedule reports
See who makesup your audience.
Segment by anycategory found in ad creation
Ability to createan ad from thetool, using that audience
AudienceInsightsTool
Why Power Editor?
Why Power Editor?
- Every new ad tool is first made available through PE.
- More targeting options
- Increased control of campaigns
- Bulk Editing of Ads
- Ability to create unpublished page posts as ads only
Time for Q & AHow can we help you?
How to Leverage Facebook Advertising to Grow Your Business
• Nathan Smith@CoffeeNate
• Shannon Vogel@TheBeScene
• Ashley Coombe@AshleyBCoombe
Session slides link tweeted by @CoffeeNate