a remedy for growing pains: how to leverage technology to … · 2019. 12. 16. · "a remedy...
TRANSCRIPT
"A Remedy for Growing Pains: How to Leverage Technology to Grow More
Cohesive, Profitable Franchisees"Presented by
Steven Greenbaum, CFEPresident/CEO
Global Franchise Ventures, Inc.
First and foremost - have a plan!
Communicate features and benefits (WIIFT?)
Create forums that generate interest/excitement
Train, motivate, inspire
Showcase franchisees that have benefited
Keep it simple, Stupid!
If we build it, will they come?
Create applications that solve business problems or challenges…
Problem: Too much marketing content, hard to find, how to choose? Market is constantly changing. How to keep up?
Solution: PostNet’s Integrated Marketing System
Create applications that drive sales and profits…
Problem – How do we drive top lines sales, create awareness of best practices and encourage healthy internal competition to drive the numbers up?
Solution - PostNet’s Dashboard
PostNet’s Franchisee Web
• Red means under target
Decided to upgrade systems with relocation
Relied on several vendors to do their part
Abandoned existing system too soon
Operated on Excel spreadsheet for a year!
An example of what not to do…Under-Estimating Development and Implementation Time and Expense
Not all out of the box solutions are “plug and play”
One person needs to own the project
Get the modules you need (or you may end up spending moredown the road)
New technology initiatives are a journey, not a destination!
Lessons Learned
Thank You For Your Time and Attention!