how to list (& sell) 1 fsbo/week in just minutes/day · how to list (& sell) 1 fsbo/week in...

How To List (& SELL) 1 FSBO/Week In Just Minutes/Day...

WITHOUT ANY phone prospecting, door knocking or expensive direct mail.

Quick Housekeeping...1. Can you hear me & see the screen :-)

2. Remove all distractions (turn phone on vibrate, close down other browser, close your door etc.)

3. Take notes...lots of them ;-)

4. LIVE Q & A at the end

Full Transparency Alert :-)

We’ll be covering:- 2 *simple* email scripts you can start using IMMEDIATELY to get appointments with FSBOs...

- The complete FSBO "snowball" system - a 7 step process from taking a COLD FSBO lead and turning it into multiple transaction sides!

- *POWERFUL* statistics you can use to help the FSBO "see the light"

We’ll be covering:- How you can leverage 2 incredible 3rd party/celebrity endorsements to do all the selling for you...

- The complete FSBO "snowball" system - an 7 step process from taking a COLD FSBO lead and turning into multiple transaction sides!

- *POWERFUL* statistics you can use to help the FSBO "see the light"

BLATANT BRIBE :-)

For those of you who hang with us until the end of today’s training we’ll be sending 2 FREE BONUSES...

BLATANT BRIBE :-)BONUS #1: The Ultimate FSBO Lead “Cheat Sheet” BONUS #2: A PDF Copy Of Today’s Slides...As we go through you’ll see why you want a copy ;-)

Will You Find It?

Who is this guy?

We’re going to start with a few questions...

#1 - Are you currently pursuing or have you thought about pursuing

FSBOs?

#2 - Have you ever listed a FSBO or seen a competitor list one?

#3 - Would it be OK if your business became more

predictable and “easier”?

Change in perspective...

“Opportunity/Sales” Thinking vs.

“Investment/Business” Thinking

What most people “working FSBOs” do:

(“Opportunity/Sales” Thinking)

What we’re going to help you do:

(“Investment/Business” Thinking)

FSBO Specific:

Does this work?

Let’s dig in...

✓ The seasonal slow down is coming

(and if it isn’t 4 out of 10 FSBO’s still list with agents)

✓ The market may be cycling downward

(and if it doesn’t for a year it will)

✓ Inventory is growing (making it harder to sell on your own)

✓ And it’s always better to use a great agent than to sell FSBO

✓ So it’s time (or very close to it) to get really freaking great at working with these sellers!

FSBO Skills Its time to Polish up (or Learn) For Sale By Owners

✓ I’ve only contacted 2 a day on average

✓ I listed 121 of them & 113 of them!

✓ I have 7 HOT leads

✓ I am following up with 72 others!

✓ Signed up 82 rentals to my property management department

o Made over $85,000+ in leasing fees and are now collecting $5000+ a month in management fees!

Since January 1st 2013

How Much $$ Would You Make If You Sold An Additional 20+ Houses Next Year?

SOLD

And You Know What …✓ YOU will be able to to list ANY home with less struggle and

more confidence because of what you learn today and in the course.

✓ You’ll have 36+ years of real estate sales experience, with over 3100 homes sold, and over 10,000 coaching calls (accredited) at your service.

✓ AND over 1400 agents have taken this course and are taking listings everyday! YOU CAN TOO!

at 8:09 AM, Melissa Johnson wrote: I am actually looking for an agent. as we are now at the stage where the bank has told us to go ahead with that process knowing it is going to be a short sale. I am looking for an expert in that process

Sent from my iPad

at 7:17 AM, Mike Stott wrote: I understand you’re not looking for an agent right now (although 6 or 7 out of 10 for sale by owners end up listing.) Seeing your home would help in 4 ways:

1. I’d be able to see your home, describe it to our office of 100+ agents and see if anyone has a buyer. 2. If you do sell on your own I’d have a better basis for helping others price their homes because I’d have a knowledge of your home. 3. If you sold on you own and had extra buyer leads I’d be thrilled if you referred them to me! 4. You’d get to meet me and if you did decide to interview realtors – you’d know a great one! In return I’d give you some marketing tips on making your home more salable.

Mike Stott (R) CRS Certified Distressed Property Expert 678-232-0927 Cell [email protected]

How Many E-mails Like This Would You Like To Receive?

Actual E-mail Received

Example E-mail I Received

Dear Mike, I finally heard from our contract contact yesterday and we won't have flexibility to sell on our own. We have to move out of the state earlier than we thought therefore I must hire a realtor this week and schedule an OPEN HOUSE ASAP. If you want to be considered by me, answer these questions please:

• # homes sold 2012 • # homes sold ever • # years in the business • # support staff members • # homes sold in Johns Creek ever • # homes sold in Johns Creek in 2012 • # homes listed by you in the Shakerag Area

Thanks,Paola Diaz770-XXX-XXXX

She ran her 1st ad in December and originally said she’d try on her own for 3 months, then list with a discount broker … She Didn’t!!!!

Zero Resistance System

✓ Find the Lead ✓ Attract Them ✓ Get Into Conversation ✓ Preview Appointment ✓ Follow-Through ✓ Listing Appointment ✓ Secure the Listing ✓ Leverage

Subject: Your house for sale

Body:

If I brought you a buyer would you be willing to pay me a 3% commission?

Wishing You Success,

- Mike

Get Them Chasing You The Initial E-mail

Where Do I Get The Leads?

Day 1 Send FSBO 1 Email (Are you offering Commission) If Receive Response – Immediately Send FSB0 2 (Long list of Marketing ideas) Call – try to see the home If No Response in 2 to 4 days (I don’t work them on weekends)

Day 3 to 5 Send FSBO 2 (Long list of Marketing ideas) If response close to see the home If No Response

Day 7 to 10 Send FSBO 3 or Economic News these are interchangeable

Day 14 Send FSBO 5 Reasons to See

Day 17 Send FSBO New Car Example

Day 20

CONTINUING THE Conversation through Email to get in the door

Use the email templates to help you customize your conversations via email or text with your leads!

Source: 2015 NAR Profile of Home Buyers and Sellers

Getting in the Door is Vital in This Market

We use a FSBO’s own belief that “all agents are the same”to work in your favor by getting you in the door. Once you show them you care about them

and offer great service YOU earn the listing!

The Proof is in the Numbers

Proof That We Add Value!

o Over 90% of all sales are made with a real estate agent listing the home.

o All Banks list their REO’s with an agent!

o All Short Sales are required to use an agent!

This Sounds Like A Lot But When You Have A System It Becomes Easy To

Manage And Can Be Done In 30 Minutes

A Day Or Less…

Step 1 Get Them Chasing You by Offering Unique Contributions

We recommend emailing each FSBO every 3 - 4 days for a 30 to 45 day cycle…

You will want to vary your email scripts and mix up your messages (we’ll show you how you can get exact scripts later on)

FSBO E-mail Sample Template

• They are short and sweet (mostly) • They convey a potential benefit or solution to the reader • There’s an expectation of a response from the reader

Reasons Why These E-mails work like Gangbusters...

"I just got off the phone with a lovely lady, and it looks as though she may be listing with me. I just wanted to thank you guys over at Your Coaching Matters for helping me build my real estate career. I'm doing a happy dance!”

Thanks again, Adam

Sutton Group West Coast Realty 2610 Beverly Street

Duncan BC

“You are the best. This is the greatest response rate I have ever experienced with any training program. Thanks”

Rex Hunter Broker Associate, Real Estate

Consultant Cell: 407-761-9831

www.rexFLrealtor.com

http://www.rexflrealtor.com/

What to Say on the Appointment

You’ll receive two proven, powerful Power Point templates

1) The First Appointment 2) The Actual Listing appointment

Sample Pre-listing First 3 pages

Sample Listing Presentation

Home Buyers & Sellers

“Dave Ramsey

…between basic mistakes, pricing errors and lack of negotiation skills, you’ll cost yourself more than the agent's commission by trying to sell it yourself.

”

FSBO.com Creator

ForSaleByOwner.com creator Colby Sambrotto even paid

the standard 6% commission ($129,000) … spent six

months trying to sell the apartment through online

listings and classified adverts.

“

”$2.15 million times 6% = $129,000

”

"We didn't know what we were doing. We thought it would be easier... I would go through a broker again, not a question. After she took over, it was such a relief"

“

“What a Homeowner Should Know Before FSBOing

The percentage of homes selling

as a FSBO has decreased from19% to 9% (8% in 2015) in

the last 20 years!”

of FSBOs eventually

decided to enlist the aid of a REALTOR to help sell their home.

Sellers More Than Twice As Likely To Sell Their Homes Using A Realtor Than Going FSBO

85% 89% 22%

Aug 21, 2012 Home Gain recently surveyed more than 400 homeowners and found that home sellers are more than twice as likely to sell their homes using a REALTOR than selling it on their own.

Homeowners were asked whether they used a REALTOR to sell their home or whether they attempted to sell it themselves. Seventy-nine percent said they used a REALTOR to sell their home and 21 percent said they tried to sell it on their own.

The survey revealed that 66 percent of homeowners that used a REALTOR were successful in selling their home versus the 30 percent of successful FSBOs (for sale by owner), reflecting a 120-percent higher closing rate for those home sellers using a REALTOR.

of homeowners who used a

REALTOR to try to sell their home said they would use a REALTOR again for

their real estate needs.

of homeowners who sold their home

using a REALTOR said they would use a

REALTOR again.

The Survey Also Found:

55%of unsuccessful FSBO

homeowners who enlisted the aid of a

REALTOR were able to sell their home.

To Help You Easily Take Working With FSBOS To The Next Level and To Leverage those listings!

So We’ve Put Together A Very Special Package

The FSBO Course Diamond Package...

Here’s what you’re going to get...

#1 - 6 Core (Step By Step, Click By Click) Training Modules

Core Training Includes

The core training is new improved & updated to include what’s working RIGHT

NOW...

Mike leaves no stone unturned and takes you behind the scenes to show you his EXACT process so you can

model his success

What you’re gonna get...- 6 Core (Step By Step, Click By Click)

Training Modules ($2,000 VALUE)

$2,000 Value

#2 - UNLIMITED *LIFETIME* Access To ALL Updates & Upgrades To The Course.

As the market changes & evolves and technology changes you’ll

always stay ahead of the curve...

What you’re gonna get...- 6 Core (Step By Step, Click By Click)

Training Modules ($2,000 VALUE) - UNLIMITED *LIFETIME* Access ($1,000

VALUE)

$3,000 VALUE

#3 - *EXCLUSIVE* Support Materials...

You’ll be getting instant access to Mike's private library of tools, forms, & more,

which will give you the complete confidence you need for every

conversation and appointment...

What you’re gonna get...- 6 Core (Step By Step, Click By Click) Training

Modules ($2,000 VALUE) - UNLIMITED *LIFETIME* Access ($1,000 VALUE) - EXCLUSIVE Support Materials ($650 VALUE)

$3,650 VALUE

#4 - Mike’s Entire “Swipe File” Of Scripts & Templates

You'll receive the exact "out of the box" scripts and templates that you need to make the

connection, overcome ALL objections, and get prospects contacting you...


Modules ($2,000 VALUE) - UNLIMITED *LIFETIME* Access ($1,000 VALUE) - EXCLUSIVE Support Materials ($650 VALUE) - “Swipe File” Of Scripts & Templates ($540 VALUE)

$4,190 VALUE

#5 - Unlimited EXCLUSIVE Support

Get expert help with any questions you may have FAST. Mike & his team are "on-call" and ready to service all your needs, so you can quickly implement everything you learn...

Obviously this would be a pretty incredible deal as it is but we want to make this a complete NO

BRAINER for you, so we’ve put together the following bonuses to “sweeten the pot”...

BONUS #1 - Mike’s Pre-Listing & Listing Presentations.

Proven, professional & powerful DONE FOR YOU presentations

(Includes PPT, Keynote & PDF)...


Modules ($2,000 VALUE) - UNLIMITED *LIFETIME* Access ($1,000 VALUE) - EXCLUSIVE Support Materials ($650 VALUE) - “Swipe File” Of Scripts & Templates ($540 VALUE) - Unlimited EXCLUSIVE Support ($500 VALUE) - BONUS #1 ($700 VALUE)

$5,390 VALUE

BONUS #2 - The “FSBO Diaries”

Over 70 pages of EVERY possible response you might receive and how to respond back in a way that moves the conversation along & gives you

an opportunity to schedule more appointments…


Modules ($2,000 VALUE) - UNLIMITED *LIFETIME* Access ($1,000 VALUE) - EXCLUSIVE Support Materials ($650 VALUE) - “Swipe File” Of Scripts & Templates ($540 VALUE) - Unlimited EXCLUSIVE Support ($500 VALUE) - BONUS #1 & 2 ($900 VALUE)

$5,590 VALUE

BONUS #3 - EXCLUSIVE Ownership Rights For The FSBO Handbook

You can use this handbook to IMMEDIATELY differentiate yourself in the eyes of the FSBO &

position yourself as an authority & someone who’s looking to serve first & foremost…


Modules ($2,000 VALUE) - UNLIMITED *LIFETIME* Access ($1,000 VALUE) - EXCLUSIVE Support Materials ($650 VALUE) - “Swipe File” Of Scripts & Templates ($540 VALUE) - Unlimited EXCLUSIVE Support ($500 VALUE) - BONUS #1, 2 & 3 ($2,100 VALUE)

$6,790 VALUE

BONUS #4 - PRIVATE Online Mastermind Group

(For Alumni)

This means you’ll be able to mastermind with, get feedback from, & network with other

likeminded real estate pros as an exclusive member of this ever-growing community...


Modules ($2,000 VALUE) - UNLIMITED *LIFETIME* Access ($1,000 VALUE) - EXCLUSIVE Support Materials ($650 VALUE) - “Swipe File” Of Scripts & Templates ($540 VALUE) - Unlimited EXCLUSIVE Support ($500 VALUE) - BONUS #1, 2, 3 & 4 ($2,780 VALUE)

$7,470 VALUE

Who this will help...- If you have ZERO listings or 10’s or even 100’s of listings… - If you’re a brand new agent looking for a dependable

source of listings without having to spend thousands to get them

- If you’re an experienced agent looking for a dependable source of listings without having to “beg” for the business

- If you’d like to leverage your personal or virtual assistant so that they more than pay for themselves

If all the FSBO Course did was help you...- Never have to rely on endless hours of un-rewarding cold-calling,

prospecting, door knocking or buying leads again...Would it be worth it?

- Help you FINALLY build a predictable & scalable business, so you’ll never have to live commission check to commission check...Would it be worth it?

- Close just 1 additional deal each quarter (4 extra deals in the next 12 months)...Would it be worth it?

We had 2 choices...- First Option - go as cheap as possible & try to sell as

many as possible (which wouldn’t really incentivize us to REALLY stack the value)

- Second Option - Requires a little higher investment... (but in exchange we can devote more resources to guarantee your success with FSBOs & beyond)

What would 1 extra closing per month be worth to you?

- $3,000 a month, $5,000/month, $10,000/month...More?)

How much would you pay to get everything you need to do just that? (close at least an

extra 12 deals in the next 12 months)

We thought long & hard about charging as much at $1,990 for this EXCLUSIVE diamond

package...which you can obviously see would still be a great deal...

But because you’re on this training with us right now you’re not going to pay anywhere close

to that...

Get Started NOW For Just

Only $490 Today Get Started Now:

http://ClientAlchemist.com/fsbo/

http://ClientAlchemist.com/go

Now YOU Have 2 Choices- First Option - Do Nothing & NOT Take This Leap Of

Faith (Which Is 100% RISK FREE)

- Second Option - Pony Up This Small Investment Today (compared to ALL the value you’ll get in return & just give it a shot!)

- If we can’t help you consistently attract & list FSBOs...then we don’t deserve your money...

Get Started Now: http://ClientAlchemist.com/fsbo/

60 Day GuaranteeSign Up Today, If You Don’t Like It For ANY

Reason (I Don’t Care If It’s 59 Day, 23 Hours & 59 Minutes From Now) Just Let Us Know &

We’ll Give Your Money Back.


60 Day GuaranteeNo questions asked…No strings attached…

If you’re not extremely happy with your investment we’ll offer you a prompt &

courteous refund


The only decision you have to make today...

Do you think this is going to work? If yes then just give it a try for 60 days…

Try it out on us and let us make good on our promise to you...


The Real Question Is...Is It Worth Gambling A Few Minutes Of

Your Time To Check This Out (Which If It Does Even HALF Of What We’ve Claimed On Today’s Training) Will Pay For Itself In

NO Time AT ALL...


http://ClientAlchemist.com/fsbo/



Modules ($2,000 VALUE) - UNLIMITED *LIFETIME* Access ($1,000 VALUE) - EXCLUSIVE Support Materials ($650 VALUE) - “Swipe File” Of Scripts & Templates ($540 VALUE) - Unlimited EXCLUSIVE Support ($500 VALUE) - BONUS #1, 2, 3 & 4 ($2,780 VALUE)

$7,470 VALUE

For The First 27 ACTION TAKERS...


For The First 27 People...- *FAST ACTION* BONUS #1: Transaction Avalanche

Campaign Library - Designed to help you take your FSBO listings (or ANY listings) & turn them into MULTIPLE transaction sides ($980 VALUE)

- *FAST ACTION* BONUS #2: 6 FREE Months Of “The Coach Is In” LIVE Q&A Calls - Held Every Tuesday from 11 AM to Noon EST. You can call in and ask about ANYTHING ($600 VALUE)


Get Started NOW For Just

$490 Today Get Started Now: http://ClientAlchemist.com/fsbo/

Questions?

Still Have Questions? Email [email protected] 678-232-0927

6 Core Training Modules ($2,000 Value)Unlimited LIFETIME Access (1,000 Value)Exclusive Support Materials ($650 Value)Swipe Files, Scripts & Templates ($540 Value)Unlimited EXCLUSIVE Support ($500 Value)4 BONUSES ($2,780 Value)2 *FAST ACTION* Bonuses - ($1,580 Value)

TOTAL VALUE: $9,050

how to list (& sell) 1 fsbo/week in just minutes/day · how to list (& sell) 1 fsbo/week in...

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