how to make exemplary driving the norm in a few years to make exemplary driving the norm in a few...
TRANSCRIPT
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Speeding policy 2.0 How to make exemplary driving
the norm in a few years
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Human driver flaws regarding speed • Overestimates his skills and underestimates the chances of having an accident
• Profits from the advantages of speeding,
while not feeling the dangers and loss of quality of life of the public space
• But… is also often unaware of the speed limit
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Do car builders take into account these flaws? • Aggressive car design?
• Full power available at all time without warning?
• Speed indicator going to 220km/h for a family car?
• Advertising terms like ‘Sportive elegance’ ‘Dynamic drive capabilities’?
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Design influences driver behaviour...
BMW flagship car i8 of € 140 000
Google concept car
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The speeding problem is as big as ever
A weekend in Octobre 2016:
BMW i8 after a fatal high
speed crash in Antwerp…
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Design for safety? “Model S is designed from
the ground up to be the
safest car on the road”
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Driving todays ‘safe’ cars properly is a challenge… After the crash, Tesla rapidly
announced that,
analysing the car’s data
(stored in the cloud), the
car was doing 155km/h
where 80km/h is
allowed…
Why did this car of €80 000
did not prevent its owner
from killing himself?
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Ever increasing power needs a counterbalance! How?
ISA, three main types:
1. Closed
2. Half Open
3. Open
a) inform
b) inform, warn & “implications” when ignored
Excellent for new cars, but
difficult & (too?) expensive
for existing cars
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EU initiatives for ISA/safety enhancing technology
• EU “Connected and intelligent cars” – C-ITS platform -> 2019/2020
• US: black box is already mandatory
• EU lagging behind, expected new ‘new car’ regulation is step forward, including half
open ISA most probably
• But it takes about 20 years before having your car fleet replaced!
• I have neighbours driving 25 year old cars in our neighbourhood like if they are on
a race track….
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Automotive industry & large ICT players • Integrated ADAS (Advanced Driver Assistance System)
in new cars (all major brands)
• Big new players are coming in: Intel, Nvidia, Panasonic, Google, …
• Self driving car ( starting from 2021-2025?), but will be too expensive in
the beginning and mass penetration for after 2035
• BUT: Almost all car manufacturers profit from ‘high power’ ‘high profit’
margins...
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The need for short term action remains • 2020 EU & national target: reduce traffic casualties by half!
• Motorized traffic problems are costing society way too much ( maybe € 10 billion
in Belgium)
• Sustainability transition can no longer wait .
Severe morality issue: how can you advise people to walk & cycle more while not
guaranteeing their safety? (nice European court case)
• Electric cars do not pay fuel taxes so we will need ‘smart road taxes’ anyway
(breakthrough around 2020)
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The obvious solution: introduce a digital driving pass together with smart road pricing • Influencing driver behaviour is the fastest way to improve traffic safety.
• Price of gps/gsm/camera components have dropped dramatically: the world context has shifted!
• Why are we still using metallic plates and camera’s for public safety, when Google & Apple are
already tracking every movement to sell more stuff?
• Anonymous driving will be the default, there is no real privacy issue!
• We are the Strava and Facebook generation! Tesla has your data…
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Virtualizing traffic enforcement: towards vision 0 on traffic offences and… fines • We only need 1 small tracker virtual drive assistant of about € 100 in every vehicle
• By doing so, speeding becomes a data problem: every thinkable policy can be
applied without the current physical and financial constraints
• You can then leverage data analysis, deep learning, predictive actions, …
• Traffic policy 2.0: full transparency instead of playing cat & mice between drivers &
and police (rigged game)
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Meanwhile in the private sector, there is something moving...
• Insurance companies with dongles or
smartphone apps (UK, US, NL and now also BE)
• Large transport companies having their own
‘excellent driving’ programs
• SME’s (Prodongle, Suivo, Drivolution)
supporting fleet owners
• Players aiming at the youth (Motosmarty,
Rookiedongle)
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Insurance companies lead the way
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Insurance companies (2)
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Fleet owners – Essers case
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Those cases show exemplary driving programs based on ICT follow up work and are cost-effective!
• They go much broader then speed alone!
• A ‘Norwegian’ driving style becomes the norm: exemplary driving, no drinking,
paying attention
• Users are satisfied!
--> Public authorities should make them mandatory for all cars
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But policy making can be “slow”… -> Reinforce bottom up approach as a leverage
• Focus on advantages & intrinsic motivation
• Company fleets; insurance companies lead the way (Corporate Social
Responsibility)
• The current scattered initiatives need to be put together for efficiency and impact
reasons
• A “coalition of the willing” will grow and grow, attracting more and more users,
thus putting pressure on others and the government
• Until, finally, government obliges users of public roads to make an on board
assistant obligatory
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We need a better ecosystem!
Trusted 3rd party
“consortium”
“Rdrive”
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RDrive: a quality label for Responsible driving • RDrive will be the standard for drivers who take up full responsibility of driving a
dangerous vehicle
• RDrive will be a label, a high level technical protocol and a platform at the same
time
• A consortium of private and public partners will need to develop this label and the
technical standard
• Devices who implement RDrive will be remotely upgradable: supporting upcoming
Belgian and EU standards will thus be possible
• Any company or individual can produce or buy the supporting ICT hardware
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RDrive: a revolution in traffic behaviour RDrive aims at Vision zero for serious traffic offences
RDrive supports the driver to drive safely and avoid any offences
RDrive puts transparency central: you choose what you share
RDrive lets you choose a trusted party: fleet owner, insurer, public organisation,
specialized companies
RDrive enables gamification techniques (high scores, Pokemon Go analogy)
RDrive supports different levels, depending on the features
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RDrive Level 1: “Responsibility” • Tracking & analysing driver data 100% of the time
• By using a dongle connected to the OBD II port with:
• GPS/Galileo receiver
• GSM, Bluetooth, Wifi and USB module
• C-ITS compatible hardware
• Driver ID authentication via BE-ID reader, RFID, smartphone auth.
• Smart Auditive (speed) infraction warning & microphone
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RDrive Level 2: “Copilot” • Level 1 AND
• HeadUpDisplay: enables visual navigation, indications and warnings
• Assistance camera’s & high end processing device
• This is a sort of aftermarket ADAS
• They ensure even greater traffic safety and services, like:
• Red light warning
• Advised speed for green light
• Distance keeping
• Distracted driver warning, drunk driver detection
• Pedestrian detection, collision warning
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RDrive Level 3: “Cooperative driving” Level 2 AND
Real time/dynamic car sharing
FSTR compatible
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RDrive: what’s in it for me? • Enhanced security for you and your loved ones!
• No more traffic fines!
• Reduced insurance fee
• Reduced traffic fee by offering a “digital number plate” combined with “virtual
traffic enforcement”
• When combined with smart road pricing: pay back of fuel taxes should be
possible! (Bellot’s argument against smart road pricing is not valid!)
• Compare your driving scores, try to reach high scores
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RDrive: advantages for companies CSR
Lower costs
Fleet management
Employer pride
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RDrive: societal benefits • Increased road safety
• Less traffic jams
• Real time ridesharing (Carpooling 2.0)
• Lower police & justice expenses
• When full penetration:
End of the ‘far west’ of traffic
We can get rid off speed slowing infrastructure
Increased quality of life (less stress, no speed offenders waking you up, …)
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Flandres, the ideal place to start • Concentration of SME’s, innovation hubs and public institutions working
on traffic solutions
• Enormous traffic jams and traffic safety issue
• Driver’s mentality problem
• Bad infrastructure mix of living & transport
• From ‘last child in class’ to top-5 in 5 years?
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What is needed in the short term • Consortium leaders
• Private partners in telematics, ict security, automotive, insurance, fleet
owners…
• Knowledge institutions
• Pilot city
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Questions?
For links: see:
http://transitienu.blogspot.be
Joining me?