Excerpted from “How to Market Your Business Online” available on Amazon Kindle

How to Market Your Business Online:Make More Money, Increase Your Customers, &

Get Your Business Known On The Internet!

Sean BarkulisCo-Founder of UPlanMe

@SeanBarkulis

Excerpted from “How to Market Your Business Online” available on Amazon Kindle

Creating a web presence online is essential to the success of your local business!

Excerpted from “How to Market Your Business Online” available on Amazon Kindle

97% of consumers go online to research products locally

90% of consumers report using search engines to conduct research on businesses

Businesses that make use of the web are expected to grow 40% faster than those that don’t

Why?

Excerpted from “How to Market Your Business Online” available on Amazon Kindle

Creating a website is the first step to building your online presence

Excerpted from “How to Market Your Business Online” available on Amazon Kindle

Who says it has to cost thousands of dollars to build a website? Here are 2 tools you can do on

your own for only $10 p/mo

Quick easy templates for every business type

Search engine friendly tools

Multiple pages to include additional business info

App store to add in custom forms and widgets

Quick easy templates for every business type

Search engine friendly tools

Simple one-page website that lets you include the most important business info

Excerpted from “How to Market Your Business Online” available on Amazon Kindle

Manage your business listing across the top search engines and listing directories

Excerpted from “How to Market Your Business Online” available on Amazon Kindle

Google Placeswww.google.com/placesforbusiness/

67% of people who seek out info on a local business use a search engine like Google & Bing

Excerpted from “How to Market Your Business Online” available on Amazon Kindle

Bing Business Portal Listingwww.bing.com/businessportal

67% of people who seek out info on a local business use a search engine like Google & Bing

Excerpted from “How to Market Your Business Online” available on Amazon Kindle

“Specialty Websites” – The websites on this page reach 117MM people each month

28% of people use “specialty websites” or business-listing directories to seek out info on local businesses

Tip: See Instantly how your business is listed across the internet with a FREE

listing scan from Yext

Excerpted from “How to Market Your Business Online” available on Amazon Kindle

Use social media to engage with your loyal customers on a daily basis to keep them

coming back

Excerpted from “How to Market Your Business Online” available on Amazon Kindle

Facebook Pageshttps://www.facebook.com/pages/create.php

1,000,000,000 people are on Facebook. Your customers ARE on Facebook

Excerpted from “How to Market Your Business Online” available on Amazon Kindle

Twitterhttp://www.twitter.com/

Use quick, short “Tweets” to keep your customers up-to-date on your business, specials and promotions

Excerpted from “How to Market Your Business Online” available on Amazon Kindle

Instagramhttp://www.instagram.com/

Use Instagram to share unique photos of your products, employees and customers in action

Excerpted from “How to Market Your Business Online” available on Amazon Kindle

Online Marketing Efforts to Drive New Customers

Excerpted from “How to Market Your Business Online” available on Amazon Kindle

The hyper-local marketing space includes websites and mobile apps that simplify how you target customers in your city

Excerpted from “How to Market Your Business Online” available on Amazon Kindle

Don’t waste your time with all of the businesses in the prior chart. Here are the most effective for your money and time:

Monthly fee places your listing above competitors in search

Places your ad on competing business listings

Standout from competition

Lets you provide incentives to drive new customers to your business

Targets potential customers who are near your business at a specific time

Purely if your business is a restaurant that provides delivery

Places your business in front of customers who live directly in your delivery range

Excerpted from “How to Market Your Business Online” available on Amazon Kindle

Promote your specials, sales, discounts and events on web and mobile to drive

new customers

YELP DEALS

Targeted promotions and offers to reach new customers on Yelp

Detailed analytics and quick payment on customer purchases

GOOGLE OFFERS

Custom coupons or discounts for products and services you sell

Massive distribution to targeted consumers near you

Currently, free

DAILY DEALS

Stay Away!

Do Not Use!

No Matter What!

Excerpted from “How to Market Your Business Online” available on Amazon Kindle

The following tools are available to help you simplify your online marketing efforts

Excerpted from “How to Market Your Business Online” available on Amazon Kindle

Simplify how you promote your daily specials, sales, updates & events across web and mobile

to grow customers with UPlanMe

EMBEDDABLE CALENDAR ON YOUR WEBSITE

SYNC TO YOUR SOCIAL MEDIA

PROFILES

CUSTOMERSON UPLANME

WEB / MOBILE APPS TO REACH NEW CUSTOMERS

Excerpted from “How to Market Your Business Online” available on Amazon Kindle

Automatically update your business listing across 45 of the top business directories so

your business info is accurate with Yext PowerListings

Excerpted from “How to Market Your Business Online” available on Amazon Kindle

Digitize and publish your restaurant’s menu to 100’s of websites where your

business is listed wSinglePlatform or Locu

Excerpted from “How to Market Your Business Online” available on Amazon Kindle

This is the tip of the iceberg.

There’s a lot more you need to know to effectively market your business online to

grow your customers

Check out my book on AmazonHOW TO MARKET YOUR BUSINESS ONLINE:Get Your Business Known On The Internet, Increase

Your Customers & Make More Money!