Research zone (region /district).

Available regional resources (material and human resources).

Research area: Media

Transportation Tourism

Guiding criteria: types of activities, efficiency, originality.

Defining concepts: small and medium business firms within your economic system.

Personal conclusions.

ONIL, Marzo 2011

Web-quest Local Market Survey

La Hoya or Foia de Castalla is a natural depression surrounded by mountains with an average altitude of 650 meters above sea level. The municipalities that compose it are four: Ibi, Tibi, Castalla and Onil, totaling 41,729 people according to INE data for 2006.

From mid-twentieth century the main economic activity became the industry, especially the manufacture of toys.

Traditional industries that have been and are the basis of industrial development are the dolls, toys

and industries asociated.

In our region predominates small and medium enterprises (SMEs). Slow enterprises Medium enterprises.

The most important factories undertaking are FAMOSONA, ACTIU, and PUERTAS CASTALLA.

- Culture and folklore

- Natural resources (landscape)

- Agriculture (olive,almonds and meditarrean vegetables)

- Real state

- etc…

Other resources

1) Media: TV Chanel (“Intercomarcal”), Magazines(“Escaparate”),

Radio station (“La Fresca FM”), Websides, low development…

2) Transport: Good infrastructures of roads, Harbour of Alicante, airport of Alicante.

Train weakness point.

Research area

3) Tourism: Good perspectives for the future (environmental, sunny weather, festivals, active, senior, educational, gastronomic).

S: Tradition of industry (toys, etc.), consolidated companies (Famosa, Actiu…), international projection and contacts (ferias).

Atractive resources (gastronomy, folklore, environment).

W: International crisis, foreign competition (China, Brazil…), bad oriented real state business (unsustainable development).

O: Toys and asociated businesses, + 65 services, tourism sustainable (education, environment, active), european visitors

and residents, real state well oriented. Culture and tradition, ecological agriculture.

T: Real state as a menace for the landscape, lack of formation-rigid educational system (Vocational Training), labour

market reforms needed (unemployment).

SWOT ANALYSIS

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