how to masure efectivness of print
TRANSCRIPT
JAK ZMIERZYĆ EFEKTYWNOŚĆ DRUKU
Warszawa, czerwiec 2016
IN THE NEXT 30 MINUTES
1. Engagement or customer joy
2. Engagement quotient
3. 11 ways to measure engagement
4. Digital print integration
1. Engagement or customer joy
INVEST IN MEASUREMENTS, NOT JUST PRODUCTION,
UNLESS YOU WANT TO WASTE YOUR MONEY.
Natascha Christie Miller
AN ENGAGED CUSTOMER, A HAPPY CUSTOMER, A JOYOUS CUSTOMER
IS ONE WHO IS GOING TO TALK TO THEIR FRIENDS ABOUT IT.
1. Engagement or customer joy 2. EQ —> Engagement quotient
EQ BY EMMA
1. Source
2. Loyalty
3. Motivation
4. Connection
5. Action
3. 11 ways to measure engagement
TIME SPENT READING
SHARING
INTERACTION WITH YOUR BRAND
CASUAL CONVERSATION WITH YOUR READERS
PURLS
UNIQUE TELEPHONE NUMBERS
SPECIAL OFFERS COUPONS VOUCHERS
AS INVITATION
PUREST MEASURE OF THEM ALL
SOLD FOR A PRICE
SELLING ADVERTISING SPACE
SUBSCRIPTION GROWTH
Doug Kessler
PRINT CAN BE GREAT RIGHT NOW, BUT BRANDS AREN’T COLLECTING
MAILING ADDRESSES.
4. Print digital integration
STOP THINKING OF PRINT AND DIGITAL
AS TWO SEPARATE THINGS.
