how-to measure, deliver social media roi for your brand
TRANSCRIPT
(www.techdivine.com)[email protected]
TECHDIVINE ® Creative Services
Digital Marketing Agency – Mumbai, INDIA
HOW-To – “Plan, design, measure, deliver, monitor – Social Media ROI for your BRAND”
By Award Winning CEO @AnanthV9
Our Core Services / IP’s / Testimonials
Since 2010 we have catered to 32 brands in 5 countries across 18 industries
Online Marketing – SEO, SMM, SMI, Your SMQ Audit report & analysis Design Services – Branding collateral, website design, Banners & Logo Creative Writing – PR campaigns Online & Blogging Complete details here: http://techdivine.com/ourservices.html
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Planning your social media campaign
STEP 1 - Consumer research analysis:
- In-depth “consumer research analysis & competitor analysis Reports”. For eg. We generate YOUR SMQ® reports for our client partner brands using our Flagship Registered brand’s unique “MarketingScience54” process designed by our Award Winning CEO.
- Understanding their most preferred platform to engage with similar brands / services
- Understanding which “Deals/Offers/Unique Value-add/Solution” are they looking for and which factor appeals to them the most online.
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Designing your social media campaign
STEP 2: Editorial Calendar:
Starting with an Editorial Calendar customized for your BRAND goals and organizational needs from this campaign.-Design content based on results from STEP 1 – Consumer research analysis- Give your BRAND a FACE / VOICE – HUMANIZE Your BRAND.-Understand when and where is the best time to share your content- Never automate your social media process: Remember, humanize your brand. Just like a smile reflects in your voice on a phone, a sincerely shared message on a real-time process reflects across your end users. - Have an “instant gratification” process for your brand ambassadors online.
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Measuring your social media campaign
GOALS – Prioritize your Management goals from this campaign.
METRICS – Clearly defined: For eg. 15% Increase in footfalls in 6 weeks, 25% increase in lead enquiries in 8 weeks, etc.
MEASURE: Use the right tools for eg. We empower our client brand’s ROI based campaigns using our power packed in-house “Your SMQ® – Social media quotient” process designed by our Award winning CEO.
FEEDBACK & IMPROVIZE – Keep improvising and innovating based on the feedback and responses from the campaign at least on a fortnightly basis.
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Delivering your social media campaign
Sales / Leads SEOBrandingConsumer engagementOrganizational ProfitabilityConsumer LoyaltyConsumer engagementReferralsBrand content consumption / UseEmail SubscribersReachFans / Followers / Views / Hits
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Monitoring your social media campaign
The most successful social media and or digital marketing campaigns work and deliver the best when it’s constantly monitored and improvised.
So always ensure to work on the feedbacks.
When your team meets to discuss “Which factors can be empowered and which ideas and process can be changed” it’s a Valuable meeting time.
DATA that you derive from your Social media marketing (SMM) campaign is only valuable if you give feedback and or response to your in-house team or third party agency. So ensure to do so!
Degree Of Influence
More than just “Metrics”:ROI Fundamentally Measurable
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Let’s Connect!
THANK YOU!THANK YOU!
TECHDIVINE Creative ServicesTECHDIVINE Creative ServicesDigital Marketing Agency - INDIA
www.facebook.com/Techdivine Twitter @Techdivine 9
All Contents are Copyrights of TECHDIVINE Creative Services
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Let’s Connect!
THANK YOU!THANK YOU!
TECHDIVINE Creative ServicesTECHDIVINE Creative ServicesDigital Marketing Agency - INDIA
www.facebook.com/Techdivine Twitter @Techdivine 9
All Contents are Copyrights of TECHDIVINE Creative Services
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