how to mobilize your non-profit community
DESCRIPTION
TRANSCRIPT
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Bassie Shemtov
Founder/Director
Mobilizing
Your Non-Profit
Community
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1982http://www.flickr.com/photos/sashomasho/145498807/sizes/l/
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1994
http://www.flickr.com/photos/baloulumix/3530426211/sizes/l/100
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=
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What is Friendship Circle?
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1994-2005
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Today.
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10…9…8…
http://www.flickr.com/photos/44124348109@N01/1050733503/
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No Red Tape
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Our Big Idea!
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Negative Press
Bad Press
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Severe
Social
Disruption
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602,563
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279,460
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How did you do that
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Round 1:
Old School
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Round 2: Strategy
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Chabad
Chabad On
Campus
Jewish
Community
Special Needs
Donors
Teen Volunteer
s
Adult Volunteer
s
Schools
Detroit Community
Friendship Circle
International
Ambass
adors
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#1: Mobilizeon the Ground
http://www.flickr.com/photos/dexxus/4103104594/in/set-72157605192237753/
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#2: Mobilize
on the Web
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Identify & Strike Influencers
http://www.flickr.com/photos/42902413@N00/13548614/
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FAIL
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Twitter- Top 5
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Total Followers: 2,112,014
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(1) Click on your favorite charities page
(2) Click on “Vote Now.”
(3) (Sneaky re-route to homepage of Chase Community Giving)
(4) Click to become a fan of Chase Community Giving
(5) Find your favorite charities page (again).
(6) Click on "Vote Now"
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Massive press outreach to outlets serving those
interest groups
52 articles to
tal
http://www.flickr.com/photos/41893519@N07/4040697914/
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Friendship Circle on
“The Early Show”
in NYC
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BRANDING
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Spoon-feed
http://www.flickr.com/photos/40326422@N00/4286063769/
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Maximize shareability
http://www.flickr.com/photos/77436208@N00/2885783824/
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Proof!
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it WORKED!
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http://www.flickr.com/photos/21313845@N04/2402698820/
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Keep the Momentum Going!
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http://www.flickr.com/photos/28509342@N03/3823768673/
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http://www.flickr.com/photos/17731548@N00/3638134802/
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http://www.flickr.com/photos/73645804@N00/3994475649/
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http://www.flickr.com/photos/11186622@N00/290374805/
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http://www.flickr.com/photos/92132559@N00/4425771596/
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Our Social Media
Platform
…
Pass it on.
http://www.flickr.com/photos/14922818@N00/228139375/
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There is no telling what will go “viral.”
So forget about it.
Do what you love.
Be unique.
And make sure it comes from something REAL.
http://www.flickr.com/photos/28481088@N00/2746176104/
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Upcoming Events:
Freeze4Friendship Walk4FriendshipAugust 18th @ 5pm September 5th @
12:30pm
www.FriendshipCircle.org/Freezewww.Walk4Friendship.com
To view this slideshow:
http://bit.ly/FriendshipChase