How to Networkby FitSmallBusiness.com

Your networking goal....

To Develop ongoing relationships with people you have mutual

business interests with.

How to Do it

Know who you want to meet.

Focus on people who are connected to lots of your

potential customers.

A nutritionist may want to network with Dr.’s, Personal

Trainers, and School Counselors.

Example

Are there people who provide a product or service that is

purchased prior to or simultaneously with yours?

RealtorExample

Mortgage BrokerInsurance Agent

Movers

Linkedin can help you identify the

right people.

Next is the approach

If you have a close mutual connection, ask for an

introduction.

You want to meet in person if possible.

If you don’t have a mutual connection look for events they

are likely to attend.

Local Chamber of CommerceBNI

Rotary Club Industry Events

Examples

Emailing them before the event and asking for 10 minutes is

the best approach.

Next is the meeting.

Keep your goals limited at first.

Examples1. Establish a connection.

(By looking for things you have in common)

2. Tell them about what you do.3. Ask them about what they do.

Within 2 or 3 days send a short email or a linked in invitation to

keep you fresh in their mind.

Within 1 or two weeks after that try to send them a referral for their

business.

Keep in touch every month or so, sending them an interesting article,

asking for some advice etc.

If they don’t return the favor then simply ask them if they know of

anyone looking for your product or service.

To see the rest of our offline marketing series visit....

www.FitsmallBusiness.com(Thanks for watching)

www.FitsmallBusiness.com(Thanks for watching)

www.FitsmallBusiness.com(Thanks for watching)