how to not suck at saas marketing
TRANSCRIPT
How to Not Suck at SaaS Marketing
Mike Templeman, Founder/CEOMike Templeman is the CEO of Foxtail Marketing, a digital-content marketing firm specializing in B2B SaaS. He is passionate about tech, marketing, and small business. When not tapping away at his keyboard, he can be found spending time with his kids.
Optimizing Your Digital Image
Be Consistent Across All PlatformsExample: Amazon
Be Consistent Across All PlatformsExample: Amazon
What is Content Marketing?
Content Marketing is not just the creation of quality content, but the implementation of it.
“If you build it, they will come.”
NOT
What is your message?Focus on value, not features.
Creating Engaging Content
The Content Cascade™One thought or idea can become:
1 eBook
2 Whitepapers
4 Blog Posts
2 Slide Decks
1 Infographic
1 Social Campaign
1 Explainer Video
That’s 12 pieces of quality content!
eBook
Infographic
Slide Deck
Identifying Your Buyer
Know your buyer profiles. You will be far more successful when marketing to a specific group of people.
Promoting Content
Always remember that you’re trying to reach
PEOPLE.
Use Social Media Targeting
Granular targeting through: demographics, followings, interests, and available information
Find out where your target customers go, and then push ads to those places.
Create a following of people who ACTUALLY want to listen to you, then push content organically.
Capture Information - Whenever you provide good content, make sure to get their information.
Use custom landing pages to capture information.
The Rule of 7
Oldie but a Goodie - a prospective buyer should see or hear your message 7 times before they buy it from you.
Enter - Remarketing
You heard it, you couldn’t forget it.
Create Sales-ready Leads
Get Touchy-Feely
You should connect with your prospective clients 10 to 15 times before they're fully sales-ready.
Give till it hurts!
Marketing Automation - Not Just a Blog Posting Tool
Many will raise their hands during the email drip campaigns, but at the end make sure to
ask for a meeting.
But give them the option to be standoffish. Let them take a FREE audit to get a taste of your services.
Then if they make it through the process without raising their hands,
Feed Them to the Sales Team
To learn more about how to generate more qualified leads, get our FREE eBook by clicking here!
