how to overcome the new challenges online
DESCRIPTION
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/TRANSCRIPT
Global faces and
New Challenges
Khaleejtimes.com
Two-thirds of the world’s Internet population
10% of all internet time spent
‘Member Communities’ overtakes personal Email
World’s 4th most popular online sector after search, portals and software applications.
Social Media
TIM
E SP
ENT
IN M
INU
TES
PER
DA
Y
Total PopulationUAE
52%
44%
31%
24% 24%23%
19% 18% 17% 17%
14% 14%
11% 10%
0%
10%
20%
30%
40%
50%
60%
Google.com
Yahoo search
Msn
Yahoo.com
Youtube.com
Facebook.com
MSN/Live search
And others
News portals
• Regionalisation
• Technology and Content Collaboration
• Reach – Arabic Content, Multimedia, User generated content
• Mobile technology
• Brings global integration
• Offers localised content
• Drives audience engagement
• Converging niche platforms
Soci al Medi a
• 84% have generated content on the net in past six months
• 53% have personalized their online profiles
• 30% have read or published a blog
• 6% have created their own page or website
Not just surfing the net, they are generating content as well
• Facebook has become the key player on the global stage, dominant in many countries, yet localised offerings have won the day in many others. The growing legion of fans on the KT Facebook page makes for an impressive case study.
• More than 9000 people follow Khaleejtimes.com/facebook
• It took us only 9 months to establish our web equity on this social media platform
To communicate and interact with people 54%
To take part in discussion groups or on-line chat 40%
To read , comment or review an article 38%
Updating personal profiles 27%
To watch a video clip 26%
Reading personal profiles 25%
To meet new people 18%
Read or update personal space online 15%
To submit an article 15%
Spending time in a virtual world (e.g. Second Life) 13%
KT Facebook fan page profile
72% Males 28% Females
Age Profile
18 > 24 - 24%25 > 44 - 56%
Average Visitors Per Month2.6 Million
Average Visit Length
00:04:18
9 Million Page Views Per Month
Unique Visitor Per Month
1.56 Million
Source : Effective Measure