how to pick the perfect topic for your email opt-in lead magnet

How to Find Out What Your Ideal Subscribers Desperately Want to Know

PAM NEELYbuild your list, build your business


But I am going to focus a bit on lead magnets here.

You can use these techniques to come up with ideas for any piece of content


To answer this, figure out who your best clients, customers or supporters have been.

First thing: Who’s your ideal subscriber?


The 80/20 rule can be helpful. Which 20% of your audience has contributed the most to your business or project?

Those are your ideal subscribers.

To answer this, figure out who your best clients, customers or supporters have been.


What do they have in common?

Do they tend to read the same news sources? The same blogs? Do they shop at the same companies? Live in the same place?

Once you know who they are…


to find places where they gather and share ideas and comment.

Places like Facebook groups, LinkedIn groups, forums, and popular blogs.

You can also learn a lot from Amazon book reviews.

The next step to figure out what these people really want to know is


Consider taking notes about which common questions come up, what issues are controversial and what people struggle with most.

Those are all potential lead magnet topics.

Spend at least an hour finding these groups/places and reading comments


• Quora

• YouTube

• Blopboard

• Yahoo Answers

Other places to find out what your audience wants to know are


Use BuzzSumo to see which content of theirs gets shared the most and by whom.

Also sign up for their email lists and follow them on social media.

One of the best way to find out what your audience wants to know is to see what your competitors are doing


Include your competitors’ names and websites so you can see what they’re doing online.

Bonus: Set up Google Alerts for your primary keywords


Topsy can also help you compare how popular topics are


It can also show you breakout terms – keywords that have seen searches spike.

Google Trends can tell you how popular a topic has been over time


Consider creating an Excel sheet of top questions or areas of interest.

Spend 1-4 hours doing research on what your audience wants to know


for your lead magnet creation.

Also make notes about any places you might want to guest blog post for or partner with.

While you’re doing this research, capture links and resources to use later


In the next tutorial we’ll talk about which format to deliver your lead magnet in.

At the end of your research, you’ll probably know what your lead magnet should be about


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