how to pitch an idea - lessons from emc tv & toastmasters
DESCRIPTION
I talk a lot these days, and it hasn't always been effective. Four and a half years ago I nearly went to the hospital due to loss of oxygen during a presentation. Today, I'm a multi-year member of Toastmasters International and an anchor for EMCTV at EMC Corporation. This presentation isn't about my story, but rather some elements inherent to ALL of our stories. Take a moment to review the points within the story arc taught here and reflect on how you can make a killer presentation to your target audience.TRANSCRIPT
1
THE PITCHWORKSHOP
06.24.13
2
GOALS1 | Understand what makes
an effective pitch.
2 | Learn some tools to usewhen pitching your idea.
3
Agenda
Why Listen
The Story Arc
Exercise: Table Topics
Tips and Tricks
Exercise: You Say This, I Think That
Checklist
4
Who are I?
Social Engagement Mgr
&
Recovering Engineer
5
Inform. Inspire. Engage.
I TALK A WHOLE LOT
6
THESTORY
7
Headline
Urgency
Relevance
Challenge
Champion
Payoff
Call to Action
Corroboration
Facts & Stats
THE ART OF THE ARC
8
STORY + ARC
Headline
Urgency
Relevance
Challenge
Champion
Payoff
Call to Action
Corroboration
Facts & Stats
9
SO WHAT?
WHOCARES?
WHAT’SIN IT
FOR ME?
The Tough Questions
10
TABLE TOPICS
11
Headline
Urgency
Relevance
Challenge
Champion
Payoff
Call to Action
Corroboration
Facts & Stats
TABLE TOPICS
12
Table Topics Lessons
Pressure pushes us to use fillers.
Must get comfortable with silence.
Common Filler Words
Kinda
Sorta
I Think
So
Um/ah
Like
Right
Ya Know
13
TIPS & TRICKSPresent & Pitch Like A Pro
14
Headline
DON’T THROW IT AWAY.
15
PAINT THE
BIGGER PICTURE
Relevance
MyTeam
My Org
My Division
My Company
Me
16
Urgency
USE BODY LANGUAGE
17
Challenge
YOU ARE YOUR OWN WORST
CRITIC
18
Champion
GIVE IT A NAME
19
Facts & Stats
IF YOU CAN’T BE RIGHT…
BE CERTAIN
20
Corroboration
VALUE YOUR
CRITICS
21
Payoff
MAKE LIFE SIMPLER
22
Call to Action
FUND ME
23
YOU SAY
I THINK
_______
_______
24
_______
_______
YOU SAY
I THINK
25
YOU SAY
I THINK
_______
_______
26
YOU SAY
I THINK
_______
_______
:: Your Turn ::
27
Checklist
I reviewed the elements of a(n example) story arc– Headline
– Relevance
– Urgency
I gave it a name
I’m confident speaking with authority on my idea
I speak to every slide as important
I’m prepared to show urgency with my body language
I connected my idea to the big picture
This idea makes life simpler and I can explain how
– Challenge
– Champion
– Facts & Stats
– Corroboration
– Payoff
– Call to Action
28
Agenda – In Review
• The Story Arc
• Exercise: Table Topics
• Tips and Tricks
• Exercise: You Say This, I Think That
• Checklist