how to produce a podcast (and use it to get more clients)

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How To Produce A Podcast (And Use It To Get More Clients)

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Page 1: How To Produce a Podcast (And Use it to Get More Clients)

How To Produce A

Podcast (And Use It To Get

More Clients)

Page 2: How To Produce a Podcast (And Use it to Get More Clients)

Since starting my podcast some 70-plus

episodes ago, my business has benefited immensely from the

exposure that having a podcast in the iTunes store has offered. Each month the volume of downloads increases

significantly, and as a result…

Page 3: How To Produce a Podcast (And Use it to Get More Clients)

Increased traffic to my blog New subscribers to my list

Page 4: How To Produce a Podcast (And Use it to Get More Clients)

More importantly, having a podcast…

Page 5: How To Produce a Podcast (And Use it to Get More Clients)

Gives my readers a way to consume my content while they are on the fly…which I suspect is most often during their commute.

Page 6: How To Produce a Podcast (And Use it to Get More Clients)

I received some helpful tips from my guests (I call them Golden Nuggets, and a lot of very positive feedback from listeners.

Page 7: How To Produce a Podcast (And Use it to Get More Clients)

And, I increased my

NETWORK

Page 8: How To Produce a Podcast (And Use it to Get More Clients)

How to Produce A Podcast?

Page 9: How To Produce a Podcast (And Use it to Get More Clients)

How to Produce a Podcast:

PODCAST EQUIPMENT

Page 10: How To Produce a Podcast (And Use it to Get More Clients)

Heil PR40 Mic (costs about $300)

Page 11: How To Produce a Podcast (And Use it to Get More Clients)

Heil PL-2T Mic boom (costs about $100)

Heil PR40 Mic (costs about $300)

Page 12: How To Produce a Podcast (And Use it to Get More Clients)

Behringer 1202 Mixing Board (costs about $100)

Heil PR40 Mic (costs about $300)

Heil PL-2T Mic boom (costs about $100)

Page 13: How To Produce a Podcast (And Use it to Get More Clients)

Roland MP3 Recorder (costs about $200)

Heil PR40 Mic (costs about $300)

Heil PL-2T Mic boom (costs about $100)

Behringer 1202 Mixing Board (costs about $100)

Page 14: How To Produce a Podcast (And Use it to Get More Clients)

Audio Technica Headphones (costs about $50)

Heil PR40 Mic (costs about $300)

Heil PL-2T Mic boom (costs about $100)

Behringer 1202 Mixing Board (costs about $100)

Roland MP3 Recorder (costs about $200)

Page 15: How To Produce a Podcast (And Use it to Get More Clients)

Plenty of wires to connect it all together (costs about $50)

Heil PR40 Mic (costs about $300)

Heil PL-2T Mic boom (costs about $100)

Behringer 1202 Mixing Board (costs about $100)

Roland MP3 Recorder (costs about $200)

Audio Technica Headphones (costs about $50)

Page 16: How To Produce a Podcast (And Use it to Get More Clients)

Plenty of wires to connect it all together (costs about $50)

Heil PR40 Mic (costs about $300)

Heil PL-2T Mic boom (costs about $100)

Behringer 1202 Mixing Board (costs about $100)

Roland MP3 Recorder (costs about $200)

Audio Technica Headphones (costs about $50)

Total cost of Podcast Equipment: $800

Page 17: How To Produce a Podcast (And Use it to Get More Clients)

How to Produce a Podcast ::

How To Record a Podcast

Page 18: How To Produce a Podcast (And Use it to Get More Clients)

In addition to the hardware, there are also a few software apps & services that are a part of my production:

to tag the .mp3 file with the right image and name, etc…before uploading to my S3 account)

to handle post production editing (which is minimal)

WordPress plugin to ensure it’s uploaded to iTunes as well as displayed on my blog

to host the .mp3 files (do NOT try to use your web server)

for the calls themselves

as a second method of recording in case my primary method fails (Speaking from experience, nothing is worse than asking a guest to repeat 10 minutes of conversation because your recording failed)

used to make my and my caller’s voice the same volume in case I screw it up while recording Levelator

ID3 Editor

GarageBand (Mac)

Bluebrry Powerpress

Amazon S3

Skype

Call Recorder for Skype

Page 19: How To Produce a Podcast (And Use it to Get More Clients)

How to Produce a Podcast ::

Editing in Post Production

Page 20: How To Produce a Podcast (And Use it to Get More Clients)

1. Done recording

3. Range: -12 to -6 db

4. Import the main file into GarageBand

2. Listen to ensure that the levels are equal

Page 21: How To Produce a Podcast (And Use it to Get More Clients)

How to Produce a Podcast ::

How to Connect Your Mixing Board

How to Produce a Podcast ::

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Page 23: How To Produce a Podcast (And Use it to Get More Clients)

How to Upload a Podcast to

How to Produce a Podcast ::

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If you want more detailed information on this topic, click Trent Dyrsmid

Page 29: How To Produce a Podcast (And Use it to Get More Clients)

For an overview of Lifecycle Marketing including how to automate as much of the process as possible, check out the Digital Marketing Handbook. Visit Bright Ideas http://brightideas.co/