how to put the freeze on summer melt
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Put the Freeze on Summer MeltDana Evans, Senior Consultant
April 26, 2012
PUT THE FREEZE ON SUMMER MELT
Put the Freeze on Summer Melt
What we will cover today: • Statistics• Why we experience summer melt• Who is at risk for summer melt• Ideas to stop summer melt
PUT THE FREEZE ON SUMMER MELT
What We Know:
• Average yield is down 41% for 4-year colleges
Statistics from NACAC State of College Admissions and Noel Levitz Cost of Recruiting Undergraduate Students
PUT THE FREEZE ON SUMMER MELT
What It Costs You: • $2,185 – 4-year private college
median cost to recruit new undergrads
• $457 – 4-year public college median cost to recruit new undergrads
Statistics from NACAC State of College Admissions and Noel Levitz Cost of Recruiting Undergraduate Students
PUT THE FREEZE ON SUMMER MELT
• Students get off a wait list• Cold feet (second thoughts) about attending college
• Receive tuition bill
Why do we experience summer melt?
PUT THE FREEZE ON SUMMER MELT
Who is “at risk” for summer melt?
• Identify warning signs‣ Less than enthusiastic students‣ Students missing deadlines‣ Those on a wait list at another college or
university
PUT THE FREEZE ON SUMMER MELT
Who is “at risk” for summer melt?
• Find out who is more historically at risk. . . ‣ Those who deposit early or those who deposit
late?‣ Early applicants or late applicants?‣ Those who live geographically close to the
school or greater distances?‣ What about academic criteria? Academically
weak or strong students?
PUT THE FREEZE ON SUMMER MELT
Stop Summer Melt by . . .
• Building relationships between students and your college.
• Putting time to the task – where should you spend your time?
• Make it a priority• Don’t move on too fast
PUT THE FREEZE ON SUMMER MELT
Stop Summer Melt by . . .
• Communicating with students who have deposited
• Communicating with parents• Partner with others on campus
• Housing• Registration• Orientation
•Personalization
PUT THE FREEZE ON SUMMER MELT
Stop Summer Melt by . . . Engaging new students throughout the summer:
• Alumni hosted send-offs
• Facebook, class of 2016
• Connect them with current students
• Fun surveys for the incoming class
PUT THE FREEZE ON SUMMER MELT
Final Thoughts:
• Create a post-yield plan• Debrief as a staff• Put it in writing• Evaluate
Questions and Answers
PUT THE FREEZE ON SUMMER MELT
SMART(Sales Management and Academic Recruitment Training)
Thank you
Janet Sieff
412-904-3133
Dana Evans
336-655-2137
www.psandl.com