how to rank higher in google
Post on 19-Oct-2014
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DESCRIPTION
This is a webinar I gave on How to rank higher in google. I do a live webinar every friday on http://mymarketinghotline.comTRANSCRIPT
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How To Rank Higher In Google
with Wayne Wallace
Tell a friend about http://mymarketinghotline.com
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Thank You!• About 1hr or so
• Type your questions in the chat window or email me later at [email protected]
• If you need to jump off there will be a recording
• Replay link http://www.youtube.com/watch?v=IdDDAaD9aG8&feature=share&list=PLXXVjaVorgTu3Ui9pZrTvqeleydEkeBHX&index=1
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Our Agenda• Alphabet Soup
• Content Is King
• Who’s Your Competition
• How To Find Good Keyword Phrases
• Q & A
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Alphabet Soup!
• SEO - Search Engine Optimization
• SERP - Search Engine Results Page
• Keyword - A single word by itself (not to many people type a single keyword)
• Keyword Phrases aka Long Tail Keywords - The things people type in the browser. 3 – 5 words in the phrase. They are usually very specific in nature and therefore attract less traffic but what they attract very specific traffic.
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Content Is King!
• Write for your visitor.
• Don't even think about keywords yet.
• Choose one keyword phrase for each page or blog post later.
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Some Dont’s• Don't Keyword Spam
• Don’t Use Meta Tags - Google doesn't use them
• Don’t try to trick your readers or Google
• Avoid automatically generated content, link schemes, cloaking, sneaky redirects, hidden text or links, doorway pages, scraped content
• Don’t participate in Affiliate Programs without adding value
• Do not create pages with phishing, viruses, Trojans, or other malicious software
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Some Dos• Make sure your url, the title of your page and the first paragraph of your
contain the keyword phrase or a variation of it you want to be found.
change-your-printer-ink.html (url)
How can changing your printers ink cartridge save you money? (title)
This tutorial explains how regular changing of your printers ink cartridge can start saving you money.
• Use heading tags to separate and organize your content
• Use the categories of your blogging system
• Create your content for your readers and not for the search engines, make your content easy to read and make sure it has a logical layout
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Google’s #1 Goal
• "Our primary goal is to serve users with high quality relevant information" -- Michael Wyszomierski
• Watch Michael Wyszomierski of Google’s Search Team and learn more about some Do's and Dont's.
• http://youtu.be/yFxNda5Z4eE
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Who’s Your Competition!
• Search for every combination of keywords you can think off, see which websites rank highest
• Use Google Keywords, part of Google Adwords (focused on ad buyers) http://google.com/adwords
• Use Google Autocomplete, tells you what searches are popular http://google.com
• Setup Google Alerts, get emails with search results - http://www.google.com/alerts
• Use Amazon Autocomplete, find buyers searches http://amazon.com
• Use Alexa, to see how popular a website is - http://www.alexa.com/
• Internet Archive, see how a website or page has changed over time - http://archive.org
• Look at their source code to see what keywords they are using http://www.statscrop.com/
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What Is this?
Some people search for
• USB Flash Drive
• Flash Drive
• USB Stick
• Thumb Drive
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Go After Low Hanging Fuit
• There’s lots of it!
• Use variations on main keywords words
• Use synonyms - http://www.synonym.com
• Use Ask and Yahoo Answers to find out what real people are asking - http://ask.com, http://answers.yahoo.com
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Keyword Research Demo
Click Here for 30 FREE Searches
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Title Examplehow to get good ranking in google search results
Searches <10 Traffic <10 QSR 5 KQI is great SEO 84 !
how to rank higher on google Searches 344 Traffic 59 QSR 116 KQI is great SEO 92
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Want To Learn More?
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FREE Wordpress Web Design
CourseFREE Wordpress Training
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Thank You!