how to-really-use-linked in-winmark-hr directors
TRANSCRIPT
Bert Verdonck & Mike Clark@ReallyLinkedin
Why is the role of HR changing?
Why are top organisations missing out on the best talent?
2 fundamental principles of (online) networking
LinkedIn Strategy Matrix© for Organisations
3 key strategies to be on top with LinkedIn
Case Study: Deloitte’s Social Media Success
How to find the right people?
Agenda
Changing Role of HR?
HR used to network with potential employees
Today all employees are
networking with potential employees
How To AttractThe Best Talent?
Why is the role of HR changing?
Why are top organisations missing out on the best talent?
2 fundamental principles of (online) networking
LinkedIn Strategy Matrix© for Organisations
3 key strategies to be on top with LinkedIn
Case Study: Deloitte’s Social Media Success
How to find the right people?
Agenda
Fundamental Principle 1the REAL Power is in the 2nd Degree
1st Degree: everyone knows 250 people
2nd Degree: those 250 know 125 = 31.250
3rd Degree: 31.250 * 125 = 3.906.250
4th Degree: 3.906.250 * 125 = 488.281.250
5th Degree: 488.281.250 * 125 = 61.035.156.250
Fundamental Principle 1the REAL Power is in the 2nd Degree
Fundamental Principle 2the Networking Attitude
Networking Attitude = sharing information in a reactive and proactive way without expecting anything immediately in return
“Give and Receive”
Why is the role of HR changing?
Why are top organisations missing out on the best talent?
2 fundamental principles of (online) networking
LinkedIn Strategy Matrix© for Organisations
3 key strategies to be on top with LinkedIn
Case Study: Deloitte’s Social Media Success
How to find the right people?
Agenda
Biggest Mistake?
Using LinkedIn as
a (passive) billboard
instead ofa (proactive) tool
2 Biggest Problems
Not having clear goals or organisational strategies
Not knowing who the people in the best position areto help you reach those goals
5 Steps Success Strategy
1. Define a specific goal
2. Think of the people in the best position to help you reach your
goal
3. Use “Advanced Search”
4. Look at the list for common contacts
5. Ask the person you have the best relationship with for a Magic
Attractive Profile?
Company Profile?
Why is the role of HR changing?
Why are top organisations missing out on the best talent?
2 fundamental principles of (online) networking
LinkedIn Strategy Matrix© for Organisations
3 key strategies to be on top with LinkedIn
Case Study: Deloitte’s Social Media Success
How to find the right people?
Agenda
LinkedIn Strategy Matrix© for OrganisationsPASSIVE STRATEGIES ACTIVE STRATEGIES PROACTIVE STRATEGIES
Organization
Branding, Job Openings, Products & Services - Company Profile
Branding, Ads, Job Posts, Interaction- Advertising Solutions (fee)- Talent Solutions (fee)- Company Status Updates
Find:- Talent Solutions (fee)
CEO, Managers
Branding & Lead Generation- Personal Profile- Rich Media
Branding, Visibility, Interaction- Status Updates
See below (all co-workers)
All Co-workers
Branding & Lead Generation- Personal Profile- Rich Media
Branding, Visibility, Interaction- Group Managers of internal and alumni Groups or external Groups- Active member of internal and external Groups- Status Updates- Share information & use Polls- Attend events and use (Sub)Groups
Find:- New customers- New employees- New partners- New suppliers- Project members- Internal and external expertise
Fundamental Networking Principles
Why is the role of HR changing?
Why are top organisations missing out on the best talent?
2 fundamental principles of (online) networking
LinkedIn Strategy Matrix© for Organisations
3 key strategies to be on top with LinkedIn
Case Study: Deloitte’s Social Media Success
How to find the right people?
Agenda
Giam Swiegers
CEO, Deloitte Australia
Case Study
“A LinkedIn Profile is Necessary to Be Considered as a Potential Candidate”
Roos Van Vught, (ex-)Social Media Manager, Deloitte NL
Case Study
5 LinkedIn Top Tips Deloitte is applying:
Recruiters Personal Profiles are above standard
Personal Profiles of Hiring Managers and their team(s) are above standard
Contributing content in Groups
Social sharing of job openings
Posting of job openings via jobslots
Would you like to receive our HR package?
Whitepaper: “Deloitte: Embracing Social Media To Attract Top Talent”
Interviews with HR Directors
LinkedIn best practices & HR related articles
All updates and much more!
Hand in your business card now and we’ll send it to you
Find the right people
Why is the role of HR changing?
Why are top organisations missing out on the best talent?
2 fundamental principles of (online) networking
LinkedIn Strategy Matrix© for Organisations
3 key strategies to be on top with LinkedIn
Case Study: Deloitte’s Social Media Success
How to find the right people?
Agenda
Bert VerdonckBert is an international keynote speaker,
a LinkedIn Expert and a creative lifehacker.
Bert is 1 of the first in the world.
Bert is the co-author of 4 books:
How to contact Bert Verdonck?
[email protected] T: 020 313 73 313@BertVerdonck http://uk.linkedin.com/in/bertverdonckwww.how-to-really-use-linkedin.comwww.reallylinkedin.co.uk
Bert Verdonck
