how to recruit software engineers webinar

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Glassdoor Survey:

How to Recruit Software Engineers

A Strategic Guide for Talent Acquisition Professionals


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Luan Lam

Senior Director of Talent Acquisition

[email protected]

Featured Speakers

Steve Burton

VP of Marketing

[email protected]

@burtonsays

mailto:[email protected]




Agenda

About the Survey

Supply & Demand

Recruitment Tactics

AppDynamics Case study

– Recruitment Strategies

– Diversity Campaigns

– Influence over the competition

Retention Insights

Glassdoor Overview


How to Recruit Engineers Infographic

http://www.glassdoor.com/employers/blog/how-to-recruit-software-engineers-1-in-4-expect-to-look-for-a-new-job-in-next-3-months-glassdoor-survey/


About the Survey Recruiting software engineers in today’s highly competitive

tech environment can be one of the toughest assignments


Supply & Demand


Supply & Demand

of software engineers

surveyed plan to look for

work this quarter


2 out of 5 software

engineers looking

for a job have been

with their current

employer for 8-10

years

Who Is Looking to Make the Jump?


Recruitment Tactics that Work

of software engineers

hear about a new job through

online sites like Glassdoor



value when a recruiter

is transparent about the

pros and cons



“Understand my skills and

background and fit the job

to me, rather than the

other way around.”

“Tell me about the

good and bad of your

company. Why do I want

to work there over some

other company?”

“Be transparent

about work culture

and company

values.”



“Ask for me to contact my

friends if I’m not personally

interested in a position…it

feels like you are asking

me to do your job for you.”

“Omit the salary

package. How am I

supposed to know

whether the job is worth

considering?”

“Send a generic

mass-email.

It goes right to

the trash.”


Recruiting Female Software Engineers

An even smaller number

of female engineers plan

to look for new jobs this

quarter

Only 17% of female software

engineers plan to look for a job

in the next 3 months compared

to 26% of males


Recruiting Female Software Engineers

More females than

males are likely to apply

to a company that a

friend recommends

48% of female software

engineers are very likely to

apply to a company that friend

recommends compared to

38% of males


Most Effective Recruitment Tactics

say blog posts from

engineers at the

hiring company help

entice them



say they appreciate meet-ups

at the company hiring where

they have a chance to connect

with other engineers



say social media outreach from

other engineers at the hiring

company is most effective in

learning about job opportunities


AppDynamics Recruitment Strategies for Software Engineers


The Art of Story-Telling


Branding & Advertising

Career Site Facebook Glassdoor

https://www.facebook.com/vmwarecareers

https://www.facebook.com/vmwarecareers

https://twitter.com/vmwarecareers

https://twitter.com/vmwarecareers

https://plus.google.com/u/0/105592406338464275885/posts

https://plus.google.com/u/0/105592406338464275885/posts


Highlight Achievements

Glassdoor Best Place to Work

2014!


Diversity Campaigns

Become an AppDynamo!


Campus Recruiting

Campus Recruiting


Leveraging Available Tools & Resources


Running an effective recruiting process


Awareness & Influence Over Competitors


Monitoring Reputation Against Competitors


Continuing to Thrive in Recruiting

A company’s Employer Brand Reputation directly

impacts its ability to attract and retain top talent


Glassdoor Success Story

Challenge:

• Recruit qualified engineers in a competitive market

• Showcase employer brand and culture

• Increase visibility with stronger messaging

Results on Glassdoor:

• 20 hires in 12 months

• $700 cost-per-hire as compared to $4K on other sources

• Top 25 best medium-sized company to work for

Glassdoor Solutions:

• Employer Profile

• Job Ads

• Spotlight & Display Ads

how to recruit software engineers webinar

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