“how to remain relevant in changing times”
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“How to Remain Relevant in Changing Times”. Marilynn T. Mobley. Better nutrition. Convenience. Simplicity. Juice Plus+ is Incredibly Relevant. Consumers want:. The Latest Trends. Staggering amount of product categories, combined with increasing sophistication - PowerPoint PPT PresentationTRANSCRIPT
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“How to Remain Relevant
in Changing Times”
“How to Remain Relevant
in Changing Times”Marilynn T. Mobley
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Juice Plus+ is Incredibly Juice Plus+ is Incredibly RelevantRelevant
Better nutrition
Consumers want:
Convenience Simplicity
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The Latest TrendsThe Latest Trends
Staggering amount of product categories, combined with increasing sophistication
Functional foods, or nutraceuticals gaining favor
Performance punch being added to any food craving
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Consumers Want Consumers Want ConvenienceConvenience
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Supplement Use Supplement Use Remains StrongRemains Strong
65% of adult Americans take dietary supplements
60% of Americans say they do not eat a balanced diet on a regular basis
Women are more likely than men to take a multivitamin
54% of people age 50 and above take multivitamins
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Consumers Want Consumers Want “Wellth”“Wellth”
Distinguishers buy healthy because it’s good for them
Blenders buy healthy because it’s a first step
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Keep the Message Simple!Keep the Message Simple!
“You know you need fruits and vegetables.”
“Juice Plus+ offers fruits and vegetables in a capsule.”
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Growing Interest Growing Interest in Owning a Businessin Owning a Business
75% of Americans have entrepreneurial aspirations
37% want to launch their own business in 1-5 years
Empty nesters and Baby Boomers are a prime market
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Thank Thank you!you!