remain competitive & relevant: ucaas disruptive innovation · remain competitive &...
TRANSCRIPT
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© 2019 Mitel. Proprietary and Confidential.
Remain Competitive & Relevant: UCaaS Disruptive InnovationRami Houbby, VP for UCaaS (EMEA & APAC)
May 2019
#ucexpo
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Today’s Discussion
Business Dynamics
Journey to Cloud Comms
Market Opportunity
Case Study: Mitel’s Transformation
1
2
3
4
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Business Dynamics
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Top Items: Productivity, Cloud and Workplace
Reducing operational
costs
Improving workforce
productivity
Improving quality of
products & processes
Increasing profitability
Increasing business
growth
Cloud
Mobility
Managed Services
Collaboration
Analytics
Budget constraints
Mobility security
Data protection / recovery /
business continuity
Cloud orchestration /
integration
Workplace
transformation
Top MidmarketBusiness Issues
Top MidmarketIT Priorities
Top MidmarketIT Challenges
01
02
03
04
05
Rank
4
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The world of
COLLABORATION
is expanding
Vision /
Light
Electro-
magnetic
Motion
/ Speed
Chemical
Temperature
Humidity
Proximity
Acoustic
DIGITAL TRANSFORMATION
is driving change
Two Main Dynamics in Market
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DIGITAL TRANSFORMATION
REWIRINGToday’s Business
STRATEGY
CHANGINGHow Customers
INTERACT
People
Things
Data
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80% of Global Workforce Works Without a Desk
Agriculture, education, healthcare, retail, hospitality, manufacturing, transportation, and construction
industries employ 2.7B employees.
Agriculture 858M
Manufacturing 427M
Retail 497M
Healthcare 148M
Restaurants /
Hospitality 122M
Education 226M
Construction /
Real Estate 265M
Transportation
& Logistics 189M
desklessworkforce2018.com
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Journey to Cloud Comms
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Not All Cloud are Made Equal: 3 Waves of Cloud Comms
“Dial Tone” PSTN
replacement
1
Mobility and
collaboration
2
Customer analytics
and intelligence
3
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WHICH CLOUD?
Customer
On-Premise
Equipment
Public cloud
Hybrid cloud
Private cloudEvery business will move to the cloud but…
By 2021, 90% of IT leaders will not purchase new premises-based UC infrastructure” – Gartner*
* Gartner Magic Quadrant for Unified Communications as a Service, Worldwide. October 2018
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The Three Flavours of Cloud Communications
11
UCaaS
• Instance per customer• Leverages virtualization• Compliance & control
Customer-1 Customer-2 Customer-n
Private Cloud
PBX1 PBX2 PBXn
UC
Customer
PBX
Hybrid CloudSingle/Multi-Instance Single Instance
• Bespoke install• Security & compliance• Full control
• Shared services• Quick deployment• Always up to date
PBX
Customer-1 Customer-2 Customer-n
Public CloudMulti-Tenant
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Customer Journey to Cloud Communications
• Transition may take time…
• Perceived disruption & cost
• User re-training
• Handset replacement logistics and costs
• Switch-over process
• Impact on productivity
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Half Image
Winning the Journey to Cloud
• Enhance fan experience
• Quick and secure communications
• Reduce response times
• Seamless and efficient experience
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Omni-Present Customer Experience is Expected
• AI & ML enabling completely
automated experiences
• BOTS/Predictive Scripting
• Enhanced Human-to-Human
experience
• Omnichannel / complete
customer data
Omnichannel CX
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Market Opportunity
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Disruptive Innovation: Cloud Will Surpass On-Premise in 2021
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2015 2016 2017 2018 2019 2020 2021 2022
Tele
ph
ony E
nd
-user
Spen
din
g
Premise
Cloud
Annual End User Spending
Source: Gartner, Forecast Overview: Unified Communications, Worldwide, 2018 Update – Nov 2018 Segment: Telephony & Messaging
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Cloud12%
17
Cloud Communications Momentum Building Up
Source: MZA Hosted Telephony, September 2018; Public Multi-tenant + Public Multi/Single Instance- Calculations based on blended ARPU = $20
EMEA + ANZ PBX market in 2018
Million seats
179m
seats
0 10 20 30 40 50
2018
2023 $10bn
14% CAGR
$5bn
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19
Capitalising on the UCaaS Opportunity: Sales Partner Model
• Focus on bringing and registering opportunities and leave rest to us!
• No investment in infrastructure, tech resources, support or operations
MITEL
Fulfilment & Billing
(quotes, demos, orders, billing)
SALES
PARTNER
Introduction
CommissionCUSTOMER
Relationship
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Case Study: Mitel
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Cloud Disrupts the Entire Supply Chain
21
OTT Players
Collaboration
New Channels
Cloud Giants
Enterprise Comms
DigitalAgency
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Multiple Roles of Disruption at Once
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The Challenge
• Disruptive Innovation
• Strategic Choices
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Disrupt Within: Change & Lead
24
Per
form
ance
The Innovator’s Dilemma, by Clayton Christianson (Adapted by Rami Houbby)
Time
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#1 Cloud Globally
#2 UCaaSGlobally
BestPositioned
to Win
Innovation Delivering Results: Market Leader in UCaaS
1.057M
1.662M
618k625k
1.311M
4Q18 Synergy Research Group – UC Market Tracker, UCaaS by Total Subscriber Seats
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