how to run linkedin searches like a pro [webcast]
TRANSCRIPT
How to Run a LinkedIn Search Like a Pro
Zack AndresenCustomer Education Consultant
Kristen WidmanCustomer Education Consultant
What is advanced search?
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It’s more than just a long search string
(sales OR "business development" OR "account executive" OR "account manager" OR "district manager" OR "sales manager" OR "district sales manager" OR "sales rep" OR "sales representative" OR "territory rep" OR "territory
representative" OR "sales consultant" OR "business development consultant") AND (paychex OR insperity OR kronos OR intuit OR Oracle OR salesforce.com OR ADP OR “Automatic Data Processing”) AND (seeking OR seeker OR “looking for”
OR “in search of” OR “open to” OR “new job” OR “actively pursuing” OR “pursuing new” OR “searching for” OR “new opportunity” OR “new opportunities” OR “available for” OR 1099 OR “temp to temp” OR consultant OR contractor OR “on assignment” OR “on-assignment”) NOT (VP NOT director NOT engineer NOT coordinator NOT auditor NOT student NOT
buyer NOT procurement)
This is advanced search
Search
Sort
Save
Send
• Keywords,highperformanceindicators,actionwords.
• Strategicallyapplyrefinementfilters.
• Accountforhumanerror.• Searchbywhat’sNOTon
theirprofile.
• Saveyoursearchestoaproject.
• Setsearchalertstobenotifiedofnewpotentialcandidates.
• Reviewprofilesforrelevancy.• Utilizetheclipboard.• Addtoprojects.• Personalizemessagesbased
oncommonalities.
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3 cornerstone searches for each requisition
Ideal candidate (highly specific search, lower volume, high quality)
Conceptual search (targeted search that is more broad, higher volume, requires focused review for
relevancy)
Smart exclusion search (highly specific, takes out terms from ideal & conceptual search using “NOT,”
lower volume but potentially high quality)
Social InMail techniques Do’s & Don’ts
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Don’t: Include too much information
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Don’t: Make it feel like a template
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Don’t: Put the job title in the subject line
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Don’t: Focus on the job
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Do: Use our Social InMail framework
Social
Who & Why
WOW Factor
Call to Action
• School
• Relationship
• Function
• Groups
• When joined
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Do: Use our top five InMail filters
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Thanks for joining!The webinar will begin shortly
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