how to save your library
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How to Save Your Library. Advocating on Multiple Fronts During Economic Crisis. April 2011 Budget Scenario of Doom. 14 of 18 branches closed permanently 4 remaining sites open 2-3 days a week 90% of staff laid off We got mad… then we got organized!. - PowerPoint PPT PresentationTRANSCRIPT
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HOW TO SAVE YOUR
LIBRARY
Advocating on Multiple Fronts During Economic Crisis
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April 2011 Budget Scenario of Doom
14 of 18 branches closed permanently 4 remaining sites open 2-3 days a week 90% of staff laid off
We got mad… then we got organized!
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Children’s Librarians as Advocates
We have the data connecting children’s literacy and libraries to healthy communities.
Parents are a built-in audience and we have daily contact with them.
We are comfortable performing in front of audiences.
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Keep the message simple and inclusive. Example: “SAVE OAKLAND LIBRARIES” NOT “Save Library Jobs,” or “Save East Oakland Branches”
Use a variety of tactics; mix traditional and new methods of outreach
Be FLEXIBLE and prepare for the LONG HAUL Take some breaks & regenerate
Strategies
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THE PLAYERS
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Library Friends Library Youth Organizations Community Organizations Schools Local Businesses Professional Library Organizations Local Authors Unions Media
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OUR METHODS
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Branding
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Electronic Media
Website: saveoaklandlibrary.org Facebook: www.facebook.com/saveopl Twitter: @SaveOPL Email lists
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Author Mac Barnett reads from his book, "Guess Who?"
Events
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Protests
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Petition Drive18, 000 + signatures collected
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City Council
5,511 signatures = 91.85 hours of public comment time @ 1
minute each
$1 spent on library services = $4 - $5 returned to the city
economically
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Drama and humor can get the attention of elected officials
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Support from the Schools
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Reach parents with your voice atParent/Teacher Meetings
Festivals – School Assemblies
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Youth can be strong advocates!
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Teens Supporting Libraries
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Community Organizations & Places of Worship
Neighborhood Crime Prevention Councils Spanish Speaking Unity Council Temples and Churches
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Latino / Spanish-Speaking Community “The Fruitvale”
Large Immigrant Population Heavy Library Users Energetic and Passionate Library Advocates Find those persons who can speak and write the
language of your patrons
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Bilingual is Best!
Demostración En frente de la Biblioteca
Cesar Chávez NO CIERREN LAS BIBLIOTECAS
Sábado 06/11/2011
A las 1:00 pm.
Ven a participar en una demostración Nos reuniremos en frente del al
Biblioteca César Chávez y macharemos en la plaza
Demonstration In front of
Cesar Chavez Branch Library NO LIBRARIES CLOSED
SATURDAY 06/11/2011
AT 1:00 PM
Come join us we will gather if front of the César Chavez Branch Library and March to the plaza.
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TAKEAWAYS
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Know Your Audience
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Activate the CommunityUse people’s passions and energy, their
contacts, their professional skills This got us: A website A read-in Media contacts Children’s authors A coffin
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Most of all, have fun with it!
Be silly and creative Try things you’ve always wanted to do
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Step Up & Advocate!
• Anger & concern, then WISE ACTION; Speaking up – YOU CAN DO IT
• Speak at community groups, school assemblies, places of worship
• Digital Divide still with us• Advocating for the library is always important
whether there’s a crisis or not
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Helen Bloch
Oakland Public LibraryLibrarian 2Children's Room125 14th StreetOakland, CA [email protected]
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Nina Lindsay
Oakland Public LibrarySupervising LibrarianChildren’s Services125 14th StreetOakland, CA [email protected]
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Amy Martin
Oakland Public LibraryLibrarian 2Eastmont Branch7200 Bancroft AveOakland, CA [email protected]
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Pete Villaseñor
Oakland Public LibraryBranch ManagerCesar Chavez Branch3301 East 12 St, Suite 271Oakland, CA [email protected]
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125 14th Street Oakland CA 94612
510.238.3134http://www.oaklandlibrary.org
https://www.facebook.com/Oaklibrary