Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

How to score with LinkedInUse your network for personal growth

First, an introduction

Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

`So what are we here for?’

We are going to explore opportunities

Grow your network

Use this network

Get….. Rich?

Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

Uhhh… what to do next?

Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

4-P model of LinkedIn

Profile

Parading

Profiling

Publish

Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

Your profile• Picture• Picture• Picture• Update your profile to 100%• Ask recommendations

ProfilePresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

DON’T

ProfilePresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

DO!

ProfilePresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

Your profile• Promote your blog, website• Make you own personal LinkedIn link

eg: www.linkedin.com/in/fleskens

ProfilePresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

How to make a personal link

ProfilePresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

Parading• Make your profile stand out• Find people you know and do

connect• Find persons in 2nd and 3rd degree

who need to see you• Visit interesting profiles regularly

ParadingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

Keep track

ParadingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

Look for opportunities

ParadingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

Look for job entries

ParadingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

Look for job entries

ParadingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

Profiling• Connect • Relevant interest groups• Follow your favorite companies• Manage your skills

ProfilingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

Who to connect with• People you know well

easy• Their network may be relevant

less easy• People who have a position you

aspiredamn hard

ProfilingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

Again use the power of LinkedIN

ProfilingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

Group(s) work• Find relevant groups using search• Connect • Participate

ProfilingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

Publishing on LinkedIn• Publish presentations, articles,

reports and blog posts• Use content app's of Wordpress,

Slideshare or rss• Share and like articles of others

PublishingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

Look for the pencil

PublishingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

Inside LinkedIn Pulse blog

PublishingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

PublishingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

What it brings?

Visiblity in a relevant network

PublishingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

How recruiters workThe LinkedIn recruiters suite

This is what you normally won’t see…

Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

Resume builderLinkedIn Resume Builder builds a resume directly from your profile.

resume.linkedinlabs.com

Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

Connection TimelineWho did you connect to at which moment? It gets harder to remember once your network grows.

timeline.linkedinlabs.com

Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

Thank you for your attentionMarc FleskensLeonard marketing & communicationwww.leonard.nl

www.linkedin.com/in/fleskens

Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015