how to sell more magazine issues on ipad with free samples
DESCRIPTION
When you buy a car, you can do a quick test drive around the block to check whether everything is working right and the ride is smooth. PressPad now gives your readers the same option. You can upload a full (paid) issue, free preview/sample, or both! In this presentation we explore best practices when dealing with samples of your magazine. Find out more at http://blog.presspadapp.com/new-feature-use-magazine-sample-to-help-you-sell-more/TRANSCRIPT
How to Sell More Magazine Issues on iPad
with Free Samples
Paul Nowak, CEO
First look at the classic buying
process…
Buying processAwareness
Discovery
Consideration
Decision
Validation
Now for mobile magazine readers…
How buying process looks for mobile magazines
Awareness
Discovery
Consideration
Decision
Validation
How buying process looks for mobile magazines
User finds your magazine on the App Store Awareness
Discovery
Consideration
Decision
Validation
How buying process looks for mobile magazines
User finds your magazine on the App Store
Opens your app for the #1 time
Awareness
Discovery
Consideration
Decision
Validation
How buying process looks for mobile magazines
User finds your magazine on the App Store
Opens your app for the #1 time
Downloads free sample issue
Awareness
Discovery
Consideration
Decision
Validation
How buying process looks for mobile magazines
User finds your magazine on the App Store
Opens your app for the #1 time
Downloads free sample issue
Buys full issue
Awareness
Discovery
Consideration
Decision
Validation
How buying process looks for mobile magazines
User finds your magazine on the App Store
Opens your app for the #1 time
Downloads free sample issue
Buys full issue
Comes back
Awareness
Discovery
Consideration
Decision
Validation
User finds your magazine on the App Store
Opens your app for the #1 time
Buys full issue
Comes back
Awareness
Discovery
Consideration
Decision
Validation
This is where you have to focus to get
readers attention
User finds your magazine on the App Store
Opens your app for the #1 time
Buys full issue
Comes back
Awareness
Discovery
Consideration
Decision
Validation
This is where you have to focus to get
readers attention
Downloads free sample issue
Upload your magazine sample today
Magazine samplesnow availablefor your iPad magazines
Good practices for magazine samples
Select the pages that will sell your full issue best
#1
Samples are small magazines that are representations of full issues. You have complete freedom when it comes to choosing the content of your sample issue
Select the pages that will sell your full issue best
#1
Include cover and TOC#2
When you export your PDF file, don’t forget to include a cover and table of contents. This is where you build interest and catch readers’ attention
Include cover and TOC#2
Optimize for fast download
#3
Readers will be downloading samples to their devices, so make sure your PDF file is optimized for fast download
Optimize for fast download
#3
Read more at our blog about mobile publishing
blog.presspadapp.com