how to sell on amazon successfully
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HOW TO SELL ON AMAZON
SUCCESSFULLY
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1 |UNDERSTAND AMAZON’S
SEARCH ALGORITHM
AMAZON’S BEST SELLER RANK
Every product page on Amazon displays its Best Seller Rank or ‘BSR’
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Example: this product is the 1,047th best selling product in the Grocery category
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BSR indicates how well an item is selling within its product category.
The lower the BSR, the more units are selling for that product.
PRODUCTS WITH A LOW BSR SHOW HIGHER IN THE SEARCH RESULTS
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Product 1: BSR of 1,047
Product 2: BSR of 7,862
Search term: xylitol sweetener
Result: Product 1 shows up first
Your goal: ensure your product has a LOW BSR
WHAT DRIVES BSR?
Amazon’s ranking algorithm prioritizes 3 factors:1. Volume of Sales over time or
‘sales velocity’2. Conversion Rate. Amazon asks,
“What product is the searcher most likely to buy?”
3. Product Reviews by customers. Reviews indirectly affect BSR by increasing trust (and conversions)
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2 |SELL A
POPULAR PRODUCT
IS THERE ENOUGH DEMAND FOR YOUR PRODUCT?
If you’re investing time, money and effort in launching products on Amazon, you’ll want to ensure there is existing demand first.
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GET A QUICK & DIRTY SALES ESTIMATEOne way to gauge the demand for a product: look at the number of recent product reviews.
We know that less than 10% of Amazon customers actually leave product reviews, so you can get a rough estimate of the monthly sales by multiplying the number of product reviews left in the last 30 days by 10.
This product had 11 reviews left in the past 30 days, so is potentially selling around 110 units per month.
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3 |OPTIMIZE YOUR
PRODUCT LISTING
TWO FACTORS IN OPTIMIZING YOUR LISTING
1 | GETTING FOUND
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2 | GETTING THE SALE
● Use strategic keywords in your product name, description, and back-end
● Boost your BSR by increasing the ‘velocity’ of sales in a short period
● Running Amazon Product Listing Ads
● The better your product listing converts browsers into buyers, the higher they will rank you in search results
● Having lots of genuine product reviews to build trust
● Compelling, benefits-focused descriptions, bullet points, and product title
● Product photos and images that tell your product’s story
A COMPELLING PRODUCT LISTING
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Turn browsers into buyers: tell the story of how your product solves the customer’s problem
The right mix: features tell, benefits sell
Attractive product images, and
lifestyle photos that tell a story
Copywriting: headlines, bullet points and product
descriptions
Trustworthiness and social proof from genuine reviews
THE SALES/REVIEWS PARADOX
To get sales, you need reviews
To get reviews, you need sales
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Less than 10% of Amazon customers leave product reviews
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4 |PRIORITIZE
& COMMIT
AMAZON IS NOT A ‘SET AND FORGET’ PLATFORM
CONDUCT A DAILY ACCOUNT REVIEWYour Seller Rating is impacted by your responsiveness to buyer questions, returns, shipping delays, and other metrics. Don’t wait more than 24 hours between checking your key account metrics
BE AWARE OF POLICY VIOLATIONS Amazon is known for a “shoot first, ask questions later” approach with policy violations. Policies change over time, so follow updates and announcements to avoid potential restrictions and suspensions
CHECK COMPETITOR ACTIVITYUnauthorized resellers may ‘squat’ on your product listing and erode your good reputation; new competition may appear and bring new challenges
RESPOND TO REVIEWS & FEEDBACKEspecially in the case of negative feedback and reviews, its imperative to respond quickly and do damage control. Other potential customers will judge your company & product based on the speed and thoughtfulness of your response
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|BONUS
ROUND
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WANT TO KNOW EXACTLY WHAT’S WRONG WITH YOUR PRODUCT LISTING?
Get a free AUDIT of your existing product listing
an existing Seller
1. A 5-minute video walkthrough of your listing, showing where to make immediate changes
2. Actionable bullet-point tactics for reference
Learn more about our free Amazon Product Listing Audit
Click here for a free, honest review of your product page
if you’re...
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WANT TO KNOW HOW MUCH MONEY YOUR COMPETITORS ARE MAKING?
Get a free, customized REPORT about your industry
not yet on Amazon
1. A detailed spreadsheet showing the estimated monthly units sold & revenue of your competitors’ products
2. Concise market analysis, showing you the opportunities and challenges in your niche
Learn more about our free Amazon Opportunity Report
Click here for your free competitor & market opportunity Report
if you’re...
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| WHAT WE DO
1. Launch your products or optimize existing listings
2. Boost your product ranking in Amazon search = significantly more sales
3. Increase conversion by generating genuine customer reviews & compelling copy
4. Deal with Amazon’s fussy rules & systems so you don’t have to
5. Daily account management & customer service
Website: bobsledmarketing.com | Phone: 347-356-2260 | Email: [email protected]