How To Spice Up Your Online Marketing

With Better Images

welcome.

twitter.com/ShawnGraham

facebook.com/CreativeCombustionBlog

www.shawngraham.me

Image: Flickr user Anthony Perez

social sharing: the early years

Image: Flickr user Dean Meyers

the return of visual storytelling

• 46% of internet users post original photos and videos online

• People watched 46.7 billion online videos in August 2013

(37.7 billion in August 2012)

• Pinterest and Instagram

• Algorithms are noticing…

see with your eyes, not your hands…

see with your eyes, not your hands…

• Larger images generated more than 69% more clicks than

the previous Facebook format in September 2013

see with your eyes, not your hands…

• Brand new data from Dan Zarella shows tweets with images

using Pic.Twitter.com, Twitter's native uploader, are 94%

more likely to be retweeted.

photos and videos are driving social engagement

image strategy is just as important as content strategy

what makes a great image?

Image: Leigh-Anne Weiss

subjective (sort of)

visually interesting (obviously)

unique and memorable

never pedestrian

can change over time

@fondalo

www.facebook.com/coffeebuddha

www.exacttarget.com

mashable.com

www.shopify.com

www.fastcompany.com

Image: Flickr user James Vaughan

what’s next?

www.luminate.com/publisher/

www.amctv.com/shows/breaking-bad/story-sync

www.madefire.com/motion-books/

elements of an image strategy

• Identify your unique image style and mood

• Carve out time to search for photos and videos

• Select items that are both interesting and relevant

• Incorporate images and videos wherever it makes sense

• Bookmark any other awesome finds for later

• Have some fun with it

stock photography looks stocky

even when saying thanks

Thank You

what questions do you have?