secret ingredients of better marketing
DESCRIPTION
A lot of what passes for marketing fails to capture its audience's attention or interest. Yet some campaigns & some companies have extraordinary success. What are the secret elements that make some resonate while others falter?TRANSCRIPT
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Rand Fishkin
http://bit.ly/secretingredients
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SOURCE: 98% of Americans Distrust the Internet (Harris Interactive)
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SOURCE: 98% of Americans Distrust the Internet
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SOURCE: 98% of Americans Distrust the Internet
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SOURCE: 98% of Americans Distrust the Internet
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SOURCE: Display Advertising Clickthrough Rates
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SOURCE: Display Advertising Clickthrough Rates
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SOURCE: Box Office Mojo (#8 on the worst wide release openings of all time)
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SOURCES: Domain Biasing of Search Results and Rel Author Boosts CTR
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SOURCE: Google Analytics
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SOURCE: The Big Problem of Ad Fatigue
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SOURCE: Google Analytics
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SOURCE: Fournaise Marketing Group Survey
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SOURCE: Forrester Research Digital Media Buying Forecast
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- George Orwell
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SOURCE: Folyo Design Costs Survey Data
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- Louis C.K.
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SOURCE: Shutterstock’s Mod Men
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SOURCE: Shutterstock’s Mod Men
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SOURCE: Speckyboy.com
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- Lao Tzu
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SOURCE: An email Elizabeth sent me on the first day of Mozcon
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≠
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SOURCES: Betabrand’s Favorites and Hoodiegate from AdWeek
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SOURCES: Betabrand’s Favorites and Hoodiegate from AdWeek
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SOURCES: Betabrand’s Favorites and Hoodiegate from AdWeek
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SOURCE: Nathaniel Burney’s Illustrated Guides to Law
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- Roger Ebert
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For more on using Autocomplete, check out SEER Interactive’s Autocomplete Keyword Research Tips
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SOURCE: Reddit.com
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SOURCE: Reddit.com
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SOURCE: Mailchimp’s Email Benchmarks
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SOURCE: Swissotel’s Ultimate Guide to Worldwide Etiquette
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- Ella Wheeler Wilcox
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SOURCE: When Publishers Invest in Long-Form Content
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Rand Fishkin
http://bit.ly/secretingredients